One of the most important things for your blog or business is by far your brand. It’s the first impression that not only all current readers, clients, and customers get but also the first impression that potential readers, clients, and customers will get of you and what you do. Your visual identity can work powerfully to attract the right to your brand and help boost your blog or business, or it can do the exact opposite.
Kory here! The fact that your brand can have such a big influence on the success of your blog or business is the exact reason that people spend so much time trying to figure this stuff out – either on their own or by working with a professional. However, before you can even dive in to start rebranding your blog or business, you have to consider whether or not it’s actually time to take that big leap to begin with.
Since it’s hard to figure out whether you’re wanting to rebrand because people are making you feel like it’s something you have to do or if you’re thinking about hiring a professional because you know it’s the right time for your blog or business, today I’m going to break down 4 key signs to look for so you can know for sure it’s time to rebrand your blog or business.
You’re creating entirely different services
The most obvious way to tell if it’s time for a major rebrand for your business is if you’re going to be offering totally different services. If you’re adding new services that are complementary to what you already do, it’s not necessarily as important to rebrand because you’re likely targeting the same potential clients / customers. However, if you’re going to be completely cutting out what you’ve already been doing, it’s certainly time to rebrand.