Hosting live events can push you far out of your comfort zone, but it’s one of the most impactful ways to promote your blog or business. Whether you’re doing a Facebook live, hosting a webinar, or participating in an in-person training, that face-to-face contact can be huge.
Krista here! I haven’t always been a fan of of live video. In fact, the first time I attempted to go live on Periscope, I sat with my finger over the “Go Live” button for a good 20 minutes, shaking like crazy, before I actually did it. But each time I went live after that I saw more and more value in what I was doing. And don’t worry, it got easier!
Since I know many of you are looking for new and powerful ways to connect with your audience, today we’ll go over 3 things to do before hosting your first live event.
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1. Find a co-host
Doing live video by yourself for the first time can be super intimidating. To make it easier, find someone else to go live with. It’s even better if that person has experience with live video so they can give you some tips and guide you along the way. It’s also the perfect way to make sure conversation continues throughout your presentation, instead of you being stuck trying to think of something to say while you wait for audience responses that may never come.
If you’re thinking about holding your first webinar, workshop, masterclass (or whatever other names exist for these things) consider finding a friend to bring onboard.
Fair warning, you really do want this to be someone you’re comfortable with, especially the first time. I’ve done webinars with people I didn’t know very well. Some of those turned out wonderfully and some…not so much. Be sure to choose a dependable person who you can count on and that you interact naturally with.
2. Practice, but don’t overdo it
Being super familiar with the content you present will help you feel a whole lot more comfortable. Especially right before you go live.
I like to follow this type of preparation checklist for something big like a masterclass or webinar:
- 3 weeks before: Rough outline (mostly so I know what to start promoting)
- 2 weeks before: Detailed outline
- Week of: Draft of slides
- 2 days before: Finalize slides
- Day before: Practice run
To some of you, this might not sound like a lot of preparation. Only one practice run?
However, creating the detailed outline and slides so close to the event has always served me as another form of practice. As I complete those other tasks, I go through what I’m going to say in my head without even trying. I’ve found that for myself, practicing more than once makes the content start to feel dry and boring leaving me less excited about the actual presentation.
During your practice run(s), you can take note of things that you meant to say and missed or where you said things that you don’t actually want to say live. Based on how your first practice goes (and how well you know yourself), you can decide if you should stop there or give it another try.
Find your healthy balance of preparation and keeping the content exciting. My best advice is to save the detailed outline and slides for one week (or maybe two) before the event.
3. Give your audience something to leave with
After you’re done with a presentation, you want people to be excited about what they learned. Even better if they tell their friends about it or tell you that they’re excited for next time.
The best way to accomplish that is to give your audience something to leave with. Help them take real, tangible steps towards whatever it is you’re talking about. Don’t expect people to sit and listen to you talk for an hour and just leave with a page of notes. People are excited when they feel like they’ve made progress.
How will you make your live event a success?
Keep this in mind during your planning process. Can you help your participants accomplish something during your event to increase engagement and excitement? Or maybe you can get them pumped up about something they need to do afterward and follow-up the next day with additional resources to give another small push.
The more engaged you can keep your audience, the more successful the event will become.
Have you hosted a live event?
Have you ever hosted your own live event? If not, let us know what questions you have!