One of the most important things for your blog or business is by far your brand. It’s the first impression that not only all current readers, clients, and customers get but also the first impression that potential readers, clients, and customers will get of you and what you do. Your visual identity can work powerfully to attract the right to your brand and help boost your blog or business, or it can do the exact opposite.
Kory here! The fact that your brand can have such a big influence on the success of your blog or business is the exact reason that people spend so much time trying to figure this stuff out – either on their own or by working with a professional. However, before you can even dive in to start rebranding your blog or business, you have to consider whether or not it’s actually time to take that big leap to begin with.
Since it’s hard to figure out whether you’re wanting to rebrand because people are making you feel like it’s something you have to do or if you’re thinking about hiring a professional because you know it’s the right time for your blog or business, today I’m going to break down 4 key signs to look for so you can know for sure it’s time to rebrand your blog or business.
You’re creating entirely different services
The most obvious way to tell if it’s time for a major rebrand for your business is if you’re going to be offering totally different services. If you’re adding new services that are complementary to what you already do, it’s not necessarily as important to rebrand because you’re likely targeting the same potential clients / customers. However, if you’re going to be completely cutting out what you’ve already been doing, it’s certainly time to rebrand.
Another thing to keep in mind here if you’re planning on making this kind of major change for your brand, it might also be time to update your brand’s name. This can be pretty scary to think about, but it’s important to consider because if you’re using a name that’s not your personal name, you likely crafted it to help attract and intrigue potential clients / customers and get them to want to learn more about what you do and how you can help them. If you’re changing things up, then it makes sense that you’d want a different name that relates better with your new business direction.
You’re targeting a different audience
Similar to a business offering different services, it’s totally normal for bloggers to realize they’re writing for a totally different audience than they originally thought they had (both Krista and I have done this before), and realize that a rebrand is necessary. Usually the main culprit is that we have one vision for our blog before we get started, but as we blog longer, really start to figure out what our expertise is, and start working on growing our audience, we can realize that our blog looks totally different from what you originally thought it would be.
If you’re wanting to do a 180 on what topics you write about on your blog, or perhaps you’ve realized you want to focus your niche a little bit more, it may be time to rebrand your blog. For example, maybe you were a fashion blogger, but now you’re trying to build a PR business. If you’re looking to make a big change, it’s definitely time to consider rebranding.
I’ll note here that you don’t necessarily have to change the name of your blog if you’re working on getting clearer on your niche and talking about similar things just for a little bit different of an audience. However, if you’re going to be starting something completely different, it’s important to consider how your brand name affects your target audience just like the points I made above for a business owners changing their services.
You have trendy elements that are outdated
This is probably the most popular trap that we all fall into. Often times when it comes to design, we tend to get caught up in the trendy things that other people are doing. These can be things like using textures, certain fonts, hand or brush lettering, or even something as simple as colors. Unfortunately, design trends come and go just like in the fashion world. So although those trends were super fun to consume and work with while they’re a big deal, they’ll easily leave your brand looking outdated to your readers and followers the second that they’re “out”
If you’re finding outdated trends within your brand’s design or trendy phrases in your copy, it’s definitely time to sit down and consider a rebrand – not just of your design, but also your messaging. As I mentioned before, it can be fun and maybe even a tad bit useful to have your brand explore these trends, it’s important to not let them play too much of a role in your branding. If you do, you’ll find yourself having to rework your design or rewrite your copy every time something new and cool comes along.
You’re just ready to get a professional look
Let’s be honest – at the end of the day, sometimes we just know it’s time to change things up. Maybe you’re not experiencing anything as big as the other things I’ve talked about in this post, but there can be other things that lead you to want to get a rebrand. For example, I usually change up my web design once a year to keep things fresh and working as well as possible for my brand.
So, if you’re feeling a little stuck with your brand, and like you’re ready to take things to the next level with your brand, it might be time to freshen things up with a rebrand. Often you can do all the right things that people are suggesting for your blog or business yet still feel like something is holding you back, and as I mentioned at the beginning of the post, sometimes that thing holding you back can be a poorly executed or outdated brand.
If you’re feeling like you’re just ready for an upgrade, the most important thing to keep in mind is that you don’t rebrand your blog or your business too often. It can easily cause confusion with your audience and have the opposite affect on your brand than you’re trying to create.
So, where do you stand with your brand?
After reading about those 4 key signs, does it look like it’s time for you to consider rebranding your blog or business? Or maybe you’ve been thinking about rebranding lately for another reason? Let us know in the comments!