A few years ago we heard about this new tool. It took us a little while to figure it out, but once everyone did, wow! LeadPages sort of blew up in a couple short years. Everyone uses it and is quick to recommend it to everyone who’s looking for new ways to grow their email list quickly.
Kory here! Both of us jumped on the LeadPages train with no hesitation and used it to do some seriously cool stuff with our email lists. However, there was always one thing nagging at us that we didn’t like (and neither did our bank accounts): the cost. While we loved what the tool was doing for our email lists, we didn’t love that we were spending so much on it.
So, sometime over the past six months or so, we both set out on a mission to find an alternative tool to help us still be able to do the important things like offer content upgrades and create landing pages but that was also much more cost effective. Today, I’m sharing with you the three LeadPages alternatives that we’ve come to love and highly recommend to you if you’re ready to ditch that hefty cost as well!
Easy Content Upgrades
The first thing you probably think of when you think about LeadPages is the ability to easily offer content upgrades. While they certainly have one way you can offer these to your audience, it’s not the only way. Enter: Easy Content Upgrades.
When I decided to ditch LeadPages this was the first tool I went to because I trusted the plugin creator (Ashley from Nose Graze) and it was by far the most cost effective. Instead of paying $37 / month for LeadPages, I was going to end up paying $29 / year for ECU. Sign me up!
One of the things I loved about this plugin was how easy it was to setup and integrate with ConvertKit. It was super straight forward, and it didn’t take long at all to setup new content upgrades for delivery. It was also super nice that I could easily use an image for the button or customize the text of the button to get it to say what I wanted it to with just a small tweak to the shortcode.
Another thing I liked about this plugin was that it sent an email just like LeadPages did with text about the content upgrade, and it was really easy to customize and make it branded. Whereas with LeadPages, you were stuck with their branding unless you sent your content upgrades through your email marketing platform (which takes away part of the point of having the tool).
If you’re looking for something a little bit different to try out, though, we both recommend the Bloom plugin from Elegant Themes. When Krista decided to ditch LeadPages, this is what she tried out, and she absolutely loves it.
Now, this plugin has a little more complicated of a setup when it comes to your content upgrades, and rightfully so: it has a lot more options on how you can make your form look, where you can display it, and so on. It’s still pretty easy to setup if you aren’t tech savvy, but it’s definitely different than ECU.
One thing we love about this plugin is that there are so many different customizations you can do with it. You can pick from one of their templates and get setup that way, or you can add your own custom CSS to get it looking a little more custom to your brand. Another amazing thing is that this is automatically responsive, so you don’t have to worry at all about a reader seeing something wonky on the mobile version of your site.
Now, there are a couple more downsides to this plugin. First and foremost is the cost. It’s more expensive than ECU, but still cheaper than LeadPages. The upside is that when you sign up for Bloom, you’re also getting access to all of the other plugins and themes in the Elegant family, so that may work out for you.
The other downside is that it doesn’t easily integrate with ConvertKit. However, if that’s where your list is hosted, Krista has an amazing tutorial on how to get these two tools working together nicely right here. It definitely does take a little bit of extra time to setup your content upgrades, but once you have one done with any custom CSS, you can easily duplicate it and swap out the HTML code for your other content upgrades.
So those two plugins solve your need to be able to create content upgrades, but what about those beautiful landing pages? Well, good news! We couldn’t love Beaver Builder enough for giving us the ability to create beautiful and (automatically) responsive landing pages right on our own site!
This plugin has all pros and no cons from what we can tell, and the best part is that we love the free version. Yep, that’s right, we’re not even worrying about dishing out a monthly or yearly fee for this one!
The great thing about this plugin is that regardless of what you’re building a landing page for (whether it’s a webinar, a challenge, or something else), it’s ridiculously easy to create something right on your site with the drag and drop feature of BB. That means you don’t have to worry about learning how to custom code something because it’s literally as easy to create a landing page on your site as they are on LeadPages.
Even better? If you’re running on our Olivia theme, we created a custom page template that will allow you to hide your logo, navigation, and footer so you can streamline your landing pages a lot more and make sure that your audience signs up for whatever you’re offering to them.
Ready to ditch LeadPages yet?
If you’re getting as tired as we were at spending so much on just one tool, we highly recommend you check out these three cheaper alternatives for yourself and see how they work for you in comparison to LeadPages. You may decide that LP is worth the cost, but you also might find yourself ready to ditch LP once and for all.
*This post contains a affiliate links for products we love and use ourselves.