business

In last week’s blog post, I talked about converting your website traffic into clients. One of the tips I shared was that you should create a portfolio that shows off your work.

If you’re any type of creative (photographer, designer, illustrator, etc) then it’s vital that you show the work you do for your clients. This is key to attracting potential clients, and it’s a huge factor in getting them to book your services. But your portfolio page isn’t the only place you can show off your work.

In today’s post, I’m going to break down my three favorite places you can show off your creative work on your website.

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A few months ago I shared a few tips on how to be more visible this year. I was talking about being seen online because truthfully that’s one of the tried and true ways to grow your brand. After all, people have to know your business exists if you expect them to hire you.

The problem with visibility, though, is that it doesn’t always translate to more clients. Yes, you can have hundreds of views on your YouTube videos and thousands of followers on Instagram, but if those people aren’t taking the steps to book you then it’s sort of useless, isn’t it?

The next step that comes after boosting your visibility is to think about how you can take that new traffic and eventually convert them to being clients.

So in today’s post, I’m sharing 3 pages you want to be extra strategic with to work on converting your website traffic into clients.

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As creative business owners, one of the most important things you can do is create a professional website. This is so important because your website is your home base for everything you do online. However, there’s a common misconception that business owners have to have a totally custom website design to be successful.

What’s actually important is that you have a design that works to help you grow your audience, gain leads, and make money. Premade themes can be a more effective way for you to do exactly that, especially for new business owners.

This week I wanted to break down why using a premade theme might be better for you than getting a custom website design. So today I’m sharing 3 reasons you should use a premade theme for your creative business.

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