So last week I talked about how you can make a really great first impression with new people on Instagram, but what exactly do you do with those people once they have followed you?
I mean, let’s be honest – Instagram is the one platform where it can be difficult to get people to take action and head to your website after watching your stories or reading a post.
I wanted to help give you a few ideas on how you can solve that problem with your audience. Today I’m giving you a few creative ways you can use Instagram to get more people clicking over to your website!
1 | Change up the way you talk about your content
I started the first version of my personal blog in 2012, and a few years into that when I published a new blog post I would simply share the title and link on Twitter. It’s so shocking to me that people would actually click over and read that, it’s even more surprising to me that some people are barely doing more than that right now on Instagram and expecting it to work.
“Today on the blog I’m sharing about how to brand your blog. This post features blah blah blah. Link in my bio.“
Boring! I’m so sorry (not sorry) to tell you this, but if you’re just giving me a few sentences about how you published a new blog post or you have a new masterclass or whatever it’s very likely I’m not going to go read it. There’s sooo much content online right now, and I need you to really intrigue me if you want me to click over.
Instead of just dropping #linkinbio, give me something deeper. Post a series of stories talking about one of your points from your blog post or why you’re so passionate about the topic of your latest product. If you want to share a post on your feed, make the first couple of sentence something that’s going to grab the attention of people who are scrolling by.
Then, once you’ve shared some really great details include a call-to-action to read more over on your site. By doing this, you’re making it much more likely that people will be interested in hearing more about what you have to say.
2 | Invite people to ask you for a link
This is a new idea I’ve recently seen people doing, and I think it’s so smart! Most of the time when you post on Instagram stories about your blog post or other content, you’ll end it by encouraging viewers to head to the link in your profile. Sometimes, though, it can be a struggle to get people to actually do that. Instead, why not encourage your story viewers to ask you for a link?
There’s two great ways that this can work. First, you tell people to DM you if they want a link to learn or read more. I love this idea for everyone because it’s going to help boost conversions and break the barrier taking casual watchers to actually chatting with you. It’s also a great because links in DMs are clickable, and by giving the direct link you’re potentially making it faster to get to your content.
A second way to do this would be to create a poll on your story that has an option for people to say “I want the link” or something similar! This potentially is even better than the first option because literally all they have to do is tap that. Then you’re doing the work of following up and sending the DM.
This is a great work around for those of us with less than 10k followers and no swipe up feature!
3 | Clean up the links in your bio
When Linktree launched, I thought it was one of the coolest things. Finally! We can link to multiple things in our bio in a super easy way and get people heading over to the content they want to see.
Unfortunately, the problem is that often times people keep including more and more links and then your audience lands on this list with no context on some of them and can totally get sidetracked on what they were even trying to look at in the first place.
So, if you haven’t taken a look at your list of links connected to your bio, I want to encourage you to take a few minutes and go look right now. Here are a few things to look for in your links:
- An old launch or past event
- Too many blog posts
- Vague or confusing calls-to-action (“Get your freebies!” for what exactly?!)
While you’re looking at your links, it would be a great idea to have a clear “Start here” link for anyone that’s just started following you.
By taking the time to audit these links every now and then and keeping things short and sweet, you’re helping avoid someone feeling overwhelmed and leaving altogether before they even clicked one of your links.
Instagram wasn’t built to drive traffic to your website, but that doesn’t mean it has to be impossible to do it.
If you’ve been struggling to get people to click over from your profile, try out one of these tips and see how it works to help you boost engagement and pageviews!