Social media is a huge part of growing your blog’s following. Sure, SEO for basic search engines is important, but if you’re just getting started, social media is where it’s at. But the trick is how you actually get people to share your content.
You can tweet, pin, and share all you want, but if others aren’t doing some sharing for you, your reach will increase at a much slower pace.
Through our various blogs and businesses, we’ve experimented with increasing the number of shares we get quite a bit, so today we’ll go over 3 ways to get more shares on social media.
1. Make it easy
Let’s start out with a little website strategy, shall we?
People are only going to take an action that doesn’t directly benefit them if it is super. easy. So when it comes to getting other people to share your posts, no one is going to take the time to go to your website, read through your post so they can come up with a good caption, go to their social media scheduler, write out the caption, and add your link and social media handle.
It’s just not going to happen. At least not consistently.
That’s why you need to make it easy.
You can make it easy for others to share your posts in a lot of different ways, but our personal favorites are including click-to-tweets in your blog posts and using the Social Warfare plugin to put the sharing buttons at the top and bottom of each post.
2. Facebook Groups
Krista here! Once I started taking advantage of sharing my posts in Facebook groups, traffic from Facebook snuck up to be a close 2nd to Pinterest.
Now, be careful here. Randomly sharing your content whenever you like will probably get you kicked out of your favorite groups in a heartbeat. Take a look at the group rules to see when you can expect promo threads to go up. Most groups make it nice and clear in the group description.
If you’re really serious about this tactic, create a list of your favorite groups, organized by the days they have promo threads and the time those threads appear. In that document, you can also write out what you want to include when you hop in a group to share. Then, all you have to do is copy and paste it into each group’s thread, rather than rewriting it each time.
And, before we move on, a quick PSA. Don’t just join Facebook groups to use the promo days. It’s spammy, selfish, and a bit annoying. Make sure you’re answering questions and supporting other group members. The more people who know you, the more likely you are to get those shares.
3. Pinterest Group Boards
The last tip we’ll go over is utilizing Pinterest group boards. Since I started giving Pinterest more attention, that platform has become my top traffic referrer. Honestly, there’s a lot to a good Pinterest strategy, but joining good group boards can definitely make a huge difference. With them, you can instantly expand your reach by thousands of people.
There are two strategies I use for finding new group boards to join:
- Use PinGroupie to search for relevant keywords in the title or description of the boards
- Look at the boards your favorite bloggers are a part of
As with Facebook groups, it’s important to follow the rules for each group board you’re a part of and to share other peoples’ content. It’s easy to see when someone only shares their own posts, so don’t be that person!
Take one step today towards growing your social media following. And don’t be surprised if you start seeing results right away!
If you want to improve your social media presence even more, check out our Social Media Jumpstart workbook! In it we’ll help you to figure out why you’re on social media in the first place, where you should start, what to post, and how to get the engagement you want.