In last week’s blog post, I talked about converting your website traffic into clients. One of the tips I shared was that you should create a portfolio that shows off your work.
If you’re any type of creative (photographer, designer, illustrator, etc) then it’s vital that you show the work you do for your clients. This is key to attracting potential clients, and it’s a huge factor in getting them to book your services. But your portfolio page isn’t the only place you can show off your work.
In today’s post, I’m going to break down my three favorite places you can show off your creative work on your website.
1 | On Your Home Page
Last week I pointed out that your Home page is one of the first pages a new visitor is going to navigate to on your site to see what you’re all about. Knowing this, why not use a section on this page to show off your best work? It’s a great way to get new visitors and potential clients more interested in what you do without trying to hard sell them on working with you right away.
One of my customers, Sarah, does this on her website with the Olivia theme, as you can see in the screenshot above! She not only shows off her recent work for clients, but she’s also linking to the project in her portfolio where she talks more in-depth about what she did.
2 | On Your Sales Page
Another great place to show off your creative work is on the sales page for your services, and I love this idea particularly for businesses with premium pricing. This is a great chance to remind your potential clients of the beautiful work you do, and that you can create something equally as stunning for them.
Andrea’s using the Market theme, and in the screenshot above you can see a great example of her work on her photography sales page. I actually worked with Andrea to create this page, and because it’s her copy is short but she has tons of beautiful images to show off, we linked to two separate galleries her potential clients could click over to check out. I love the idea of doing that for photographers, especially if you don’t have individual pages for your different services.
3 | On Your Blog
Last but not least, another great place to show off your work is on your blog. If I’m being honest, this idea seems pretty obvious to me because most creatives love sharing case studies of their projects and a variety of in-progress shots in blog posts. However, over the past couple of years I’ve noticed creatives move away from doing this. Sharing your creative work in your blog posts gives you an extra chance to be found by potential clients when your posts are shared on Pinterest.
I absolutely love this example of Anita, seen in the screenshot above using the Olivia theme, showing off one of her recent projects in a detail-oriented blog post. As an interior designer, it’s a no brainer that she’d use blog posts to share her projects since people love to pin these types of images on Pinterest. By taking the time to share her latest project reveals in a blog post, she increases the odds that potential clients will see her work and want to hire her.
Having a dedicated Portfolio page is great, but it’s even better to share your work beyond just that page.
If you’re a creative who does any sort of work you can present in this way, I highly recommend taking some time to brainstorm how you can show off your work beyond just your portfolio page. By adding even just one extra place on your site to show your work, you’ll increase your odds of booking your more clients.