The million dollar question among small business owners is, “How do I find more clients?” Going right along with that, a lot of people seem to struggle to figure out how to get their blog and business to work together in a way that attracts clients and conveys expertise.
Kory here! For the longest time I struggled to get my blog off the ground and get the same attention my business was getting, and it’s because I couldn’t figure out how to link the two, just like so many more seasoned bloggers had done. I was blogging about mostly random things that I liked and thought were interesting, and my numbers sucked. I wasn’t exactly blogging for my business, which means I wasn’t really gaining any clients through my blog.
To help you avoid making the same mistake with your blog, today I’m sharing with you 4 steps you can start taking today to help attract more clients through your content.
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EVALUATE WHAT YOU’RE CURRENTLY POSTING
When you first start blogging, chances are you’re talking about a little bit of everything. Like I said above, I was sharing mostly just things I liked with a tip or advice post here and there that showed just a little bit about what knowledge I had of blogging or business.
While this is all good, after a while people don’t really care what you like. Those posts are fun to sprinkle in, but it’s not going to do you a lot of good to sustain your blog. When you’re ready to get serious about your blog and start conveying your expertise with your readers, you’ll likely need to restructure your content a little.
BRAINSTORM POSTS THAT SHARE YOUR KNOWLEDGE
Once you’ve done a sort of audit of your content, it’s time to start taking time to figure out how you can share what you know. In case you haven’t noticed, most people are kind of stingy with their money. They don’t want to pay for something or hand their money over to someone if they’re unsure if they know what they’re talking about.
Instead, you want to be consistently sharing what you know to help convey your expertise with your readers. Brainstorm a list of ideas based on what your past and current clients have needed help with. Think about how you can provide value to current and new readers who come to your blog in relation to your expertise and services.
MAKE WHAT YOU DO KNOWN
Have you taken a look at your analytics recently? Do you know how many new visitors you’re getting each month? Regardless of how many you’re getting, it’s important that those new people know a) what you do and b) where to go to hire you. You can’t expect people who aren’t familiar with your blog to look at every single page and find out what you do and then hire you.
Make it easy for people to find the pages where you can be hired. Feature a “Hire Me” page in your navigation, and if you don’t have a separate site for your business (like me), you can also feature a Portfolio page right on your blog. Don’t be afraid to share some sort of mention in your sidebar!
SHARE WHEN YOU’RE CURRENTLY TAKING ON PROJECTS
I know a lot of business owners aren’t super comfortable about marketing themselves or their services. Here’s the thing, though, if someone’s on the fence when it comes to hiring you (maybe they don’t have the funds just yet), if you’re not at least somewhat regularly sharing that you’re taking on new projects, they’ll probably forget they wanted to work with you altogether.
While you certainly shouldn’t beat someone over the head with your reminders, but casually adding a “P.s. I’m currently hiring!” is a great way to get people thinking about hiring you – even if they haven’t been on the fence. While what posts you write will help you with your marketing, it’s still important to do a little bit of extra work to gain the interest of your readers!
Are you regularly booking new clients through your content? If not, consider the steps outlined above and how you can use them to turn things around and start attracting more potential clients and getting more inquiries through your posts!