We’ve said it before, but so many people are focused on creating really awesome email lists this year, which means most of us are trying to figure out the best ways to grow our lists. We try all sorts of things like different opt-in incentives, content upgrades, challenges, and so much more. However, there’s one simple thing that most people are forgetting about when it comes to growing their email list.
Kory here! Your website is an incredible resource when it comes to generating growth for your email list. Remember: this is where people are coming to read your blog posts, learn about your services, or just get to know you and your brand more. So why not use that time while people are on your site to encourage them to sign up for your email list?
Today I’m going over how you can easily add opt-in forms to your WordPress site so you can start generating more growth without having to do a ton of extra marketing!
Decide where you want your opt-in forms
The first and most important thing you want to start with is deciding where exactly you want your opt-in forms. There are so many places you can add them, but here are the most popular:
- Below blog posts
- About page
Where you put your opt-in form really depends on how your site is built, whether or not you already have the location built into the layout of your site, and the locations on your site that your audience are paying attention to (if you aren’t sure, try using a heat map to figure it out). On our themes, we try to give our customers a variety of locations they can take advantage of because we know that having more than just a form in your sidebar is a great way to get people to sign up for your list.
Install the plugin
Next, install and activate the Genesis eNews Extended plugin by Brandon Kraft. We love this plugin because you don’t actually have to have your site built on the Genesis framework to use it, and it requires the least amount of technical setup or CSS knowledge to get it on your site.
Aside from the fact that this plugin is by far the easiest to work with, we like it because it works with a wide variety of email marketing platforms, which means regardless of if your list is on MailChimp or ConvertKit or even if you change your platform at some point, you can rest assured that it’ll still work. All you’ll have to do is tweak the settings a little bit.
Add the widget to your chosen areas
The next thing you’ll want to do is go to Appearance > Widgets, and drag the Genesis – eNews Extended widget to the placement that you want your opt-in form to appear on your site. We have one in our sidebar and in one of our footer widgets, but you may also add this widget to your After Entry widget area or to a homepage widget area if you have them.
Now is when you’ll start to customize what you want your opt-in form to say, and get it hooked up with your email list. First up, add the title and any content that you want to appear before your opt-in form. If you want an image to appear with your content, you can add the code below to the widget.
<img src="IMAGE URL HERE">
We know a lot of people don’t usually include a lot of text with their opt-in forms, but we want to remind you that if someone doesn’t know what they’re signing up for, they simply won’t sign up. So instead of being really vague here, make sure you let them know exactly what they’re getting by signing up for your email list.
After you have your content added, you’ll want to start adding your settings for your email list. First up is the Form Action code. Where you find this and what it looks like depends on what your email marketing platform is.
MailChimp Form Action + Field Settings
To find your Form Action code for Mailchimp, you’ll want to login to your account and go to Lists > Signup Forms > Embedded Forms. You can copy and paste your HTML code into a text editor, and then you’ll want to find the code below.
The code that appears after that in the quotation marks is your form action code. You want to copy what is inside the quotation marks and paste it into the Form Action section of the widget area on your site.
Once you have your Form Action code in, you’ll want to add EMAIL for the Email field and FNAME for the First Name field to make sure that MailChimp knows where to put the information that your audience submits in these fields.
ConvertKit Form Action + Field Settings
The Form Action code for ConvertKit is actually just the url for your opt-in form. Once you’ve created a form in your ConvertKit account, you’ll want to replace the number in the code below with the number in your form’s URL.
You want to copy the updated URL and paste it into the Form Action section of the widget area on your site.
Once you have your Form Action code in, you’ll want to add email for the Email field and first_name to the First Name field to make sure that ConvertKit knows where to put the information that your audience submits in these fields.
You’re all set!
After you have all of those settings filled, you can hit the Save button and your opt-in form will have been successfully added to your site!
All you have to do now is copy your settings for any additional placements you want your opt-in forms to appear on your site.