As a blogger, one of the most beneficial things you’ll want to know when it comes to future planning is your site analytics. This would be things like which posts are the most popular, where your audience is coming from, who your audience actually is, and so much more. The standard and best way to get this information is through Google Analytics.
Kory here! I’ve worked on a lot of sites where the blogger either hadn’t installed their Google Analytics code right or they had installed an unnecessary plugin (or two) to install the code, and I know this is because most people aren’t sure how to install this strange looking code on their site. So, today I wanted to share with you how you can easily install Google Analytics on your WordPress site when you’re using the Genesis Framework!
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Sign up for an account
If you don’t already have one, you can sign up for a free account with Google Analytics right here. The good news is that if you already have a Google account, which you likely do, you can use it to set things up.
Locate your unique tracking code
After you’ve setup your account, you’ll need to locate your unique code to input on your site. This is pretty easy to do, as you’ll go to your Admin page, and then looking for the link to your Tracking Code, as shown below.
After you click on the link, you’ll be able to see your unique tracking code. This code looks pretty overwhelming if you’ve never seen anything like this, but don’t fret! Instead, just copy everything that’s in the box.
Install your tracking code onto your site
Last but not least, it’s time to actually install the code on your site. This is going to be pretty easy, especially if you’re pretty comfortable with the WordPress dashboard. Once on your dashboard, you’ll go to Genesis > Theme Settings. Then you can scroll to the bottom of the page and locate the Header and Footer Scripts area. In the first box, you’ll paste in your tracking code that you copied in the previous step, and then hit save!
A few things to keep in mind
This tutorial only works if you’re using the Genesis Framework on your site. If you’re using a different framework like Divi or a custom coded theme, you’ll have to do a bit more work or use a plugin to install Google Analytics on your site.
After you’ve installed the code and hit save, it’ll take 24-48 hours for your Google Analytics account to actually start showing your statistics.