Page views are one of those interesting metrics for bloggers and business owners out there. We can get hundreds of thousands of page views per month, but if our visitors don’t end up doing what we want them to those views aren’t worth much. On the other hand, we can get a few hundred to a few thousand per month and have that be enough to sustain a growing business.
Even though page views aren’t always the most useful metric, they’re still fun to track and attempt to grow. There are so many big articles out there about increasing your page views, but they all take time, ongoing effort, and can be downright complicated. So today we’ll go over the easiest way to get more page views on your blog.
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The Easiest Way To Get More Page Views
Are you ready for it?
The single easiest way to get more page views is not to constantly work hard to attract a new audience. Nope!
In fact, the easiest thing you can do is make use of the audience you already have and make it extremely simple to navigate around your website.
But how do you do that? Don’t worry, it really is easy! Let’s go over a few quick tweaks you can make to your blog to keep people moving through what you have to offer.
1. Show related posts
If you don’t have related posts at the bottom of your blog posts, you’re missing out on some serious page views.
After someone has made their way through a blog post, it’s likely that they’ll be interested in learning more on that same topic or one very similar. Make it easy for them to do so with related posts.
Your related posts should have both an image and the post title available to make your readers more likely to get a quick understanding of what it’s about and click over to read more.
On WordPress, you can do this easily with the Jetpack plugin and for Squarespace you can follow this tutorial.
2. Show off your most popular posts
Next, if you have a sidebar or extra room on your homepage, popular posts are a great item to include. They’ll grab the attention of your new readers and draw them in to your very best content. They can also give those who have run across you a few times somewhere to go when they’re looking around.
And a little bonus tip. If your most popular posts aren’t the ones you really want people starting with, don’t use those ones! Display any posts you want as your popular posts are call them “Featured Posts” instead. As long as they’re strongly related to what you do and have to offer and teach your audience something useful, you’re making progress.
3. Always use a call-to-action
Our last way to keep people moving around your site is one that is missed a lot, but it’s so easy! To make sure someone doesn’t reach the end of a page and leave, end each page with a call-to-action. Especially places like your About and Contact pages, which usually serve as dead-ends for your audience.
On your About page, you have a great opportunity to lead your audience to learn more about your products and services or even link to your favorite blog posts.
Your Contact page is a great place to link to your social media channels, where it may be easier for someone to reach out to you or show off some of those popular posts again.
As long as you’re providing your audience with a next step to take, it’s better than nothing and will keep those page views growing.
What changes will you make?
How can you make it easier for your readers to continue moving through your website? Take some of the tips we went over today and start making some changes!