When I hosted my reader survey back in January, one of the things you wanted help with was figuring out how to design graphics that would help promote your content. As a designer myself, I totally get that design can be intimidating when you have no experience with it. That’s actually part of the reason I added Pinterest templates to the shop.
However, even when you’re using templates to create your graphis there’s still the question of how you can make the template match your brand with your fonts and colors and still make it eye-catching for your ideal audience.
Today I wanted to break down the barrier of design a little bit for you. So I’m sharing a few of my biggest tips on how you can design graphics that will help promote your content – regardless of if you’re starting from scratch or using templates!
Start with stand out text on your graphics
When you’re starting to work on your graphics, the most important element to pay special attention to is your text. Trust me, I know it’s easy to get carried away and use all the pretty fonts you just found on Creative Market. Ideally, though, you want to keep your design clean with two fonts. Generally you’ll have one, likely bolder, font for your headline and a complementary font for your secondary text.
If you’re just picking your fonts, you’ll want to keep a few things in mind –
Your fonts should be complementary but not exactly the same
Using fonts on your graphics that have different qualities will make the text stand out and be easy to scan. A great comparison of this would be Montserrat and Roboto Condensed, which you can see in the graphic below.
Not only is one font bolder than the other giving them a nice contrast, but one has a totally different shape as a narrower type. These differences will make it stand out nicely in comparison.
Make sure your fonts are easy to ready
One of my biggest pet peeves with graphics is that many people love using script fonts for everything. While they’re fun to use, they should be used as a complement of your main serif or sans-serif text.
For example, in the image above you can see that the script font is being used complementary to draw attention to the keyword in the title. Whereas in the other graphic it’s hard to look at not to mention hard to read!
Using colors on your graphics
Working with colors on your graphics can be just as fun as playing with text. When you’re using colors, it’s vital that you apply them correctly, especially to text. The main idea with colors, though, is just like working with different fonts: simplicity is key. Focus on using a couple of colors in your design. If you have several brand colors that you love, consider creating different templates with the colors of your brand. This is a great way to still be able to utilize all of your brand colors.
Now, if you’re a lover bright bold colors, make sure that the colors you’re using and the text aren’t too busy. It’s all too easy to end up with a graphic that stands out but is impossible to read because of the colors. For example, if I combined the Coded Creative brand colors into one graphic, you’d never be able to read the text.
Also, when you’re working with the color of your text, you want to make sure your headings are dark enough to stand out. Just remember – people are scrolling (sometimes quickly) on that platform, so you want to grab their attention.
When you’re working with photography
Photos can complicate the process of designing graphics, but beautiful stock photos or branded photos go a long way in making your graphics stand out more. My rule of thumb when picking out photos is that I don’t want photos that are going to draw attention away from my text. This is a difficult thing to work around, I know. However, putting a color overlay on top of your photo is a nice way to open up what works well with your brand colors and your graphic templates in general.
Something else to keep in mind is that you want to be mindful of the placement of your text. Obviously you wouldn’t put your text on top of a busy section in the photo. Instead, look for whitespace where your text will be easier to read and stand out more. If you can’t find a good space that works, think about how you can use an overlay (like I mentioned above), bolder fonts, or darker colors to make your text more legible.
Before you save, zoom out to make sure you can still read the text and that the colors and photo aren’t too distracting.
Creating your own graphics to promote your content with can be overwhelming. Frankly it’s easy to be intimidated when you see so many beautiful graphics floating around online. Hopefully these pointers help you get an idea on what will work for your brand.
If you’re feeling too overwhelmed, feel free to head over to the shop and check out the Pinterest templates! These graphic templates were designed with all of these things in mind. Plus, they’ll save you the headache of trying to figure it out on your own.