One of the most important things when it comes to hitting your goals with your online business is being consistent in what you’re doing. Whether that’s in writing content for your blog, showing up on Instagram, or just doing the work that comes with being a business owner. There are few things that can make a difference the way consistency can.
However, that seems to be one of the biggest issues that business owners and bloggers have is just that: being consistent, especially with their content.
Today I’m breaking down a few quick and easy tips to help you make content creation easier and a more consistent thing that you’re doing for your brand!
Keep a running list of ideas
Time and time again I’ve found myself in a hole where I need to publish something new but I end up skipping a week (and then usually more after that) because I just flat out have no idea what to talk about. If you’ve been running any type of blog for as long as I have (seven years!!) then you have probably felt that same way before.
Instead of flying by the seat of your pants and waiting for inspiration to strike, start a running list of things that you can write about. Generally, once I start a list with a couple of ideas it opens a flood gate and ideas start pouring out. This is great because usually you’re getting ideas from things going on in your business, in the world, or inspiration from something you’ve seen someone else post. By keeping that running list, you won’t forget those ideas!
If you’re sitting there thinking you have nothing to get started, host a reader survey! I sent one out last month, and before I even start adding my own ideas to what I got from you guys I have enough content ideas to write a new blog post every single week and then some this year!
Create content around themes
Once you’ve owned your own business or have been blogging for a while, one challenging thing around creating content is the purpose behind what you’re writing. Am I growing an audience for this service or that product? Am I promoting an upcoming launch for something totally new? It’s totally normal to have a variety of things you cover under your niche, but it can leave you feeling a little lost at all of the possibilities with your content.
Instead of sending your audience bouncing around all of your products or offerings, create themes for your content for each quarter or month. I originally heard of this idea from Amber Housely, but I was actually chatting with my pal Krista about it just a few weeks ago. By having a theme for your content, you’re focused on marketing one thing to your audience which will make your message and efforts more effective.
A simple way to get started with creating themes would be to pick one service or product and create a list of content ideas that help educate your audience and then ultimately help promote it. For example, if you’re a lifestyle blogger with a course on how to start your own garden, you might create a theme of what your audience needs to know before starting their garden and then later in the month or quarter pitch your course to them.
Utilize templates where you can
Another part of content creation that business owners and bloggers get hung up on is actually promoting their content. You see, it’s easy to get discouraged if you’re not seeing any page views when you publish new content, which could lead you down the path to sharing less and not hitting your goals. This is why you want to be as consistent with promoting your content as you are with creating new content.
Templates are a great way to streamline the content promotion task because you can plug and play in minutes. Even as a designer myself, I’ve found myself purchasing templates from other designers and business owners so I don’t spend more time trying to figure out what I want my blog graphics to look like than I’m spending actually writing the blog post.
You can have as many or as few templates as you want – it really depends on where you promote your content. For example, most bloggers simply have Pinterest graphic templates, but if you’re also promoting your content through Facebook ads or Instagram posts, you may want a couple more sizes.
Don’t be afraid to repurpose
This has been said time and again as different forms of content have become more and more popular over the last few years, but don’t think that with each place you’re showing up for your audience that you automatically have to create something totally new that you’ve never talked about. I used to get hung up on that. The truth of the matter is that it slowed me waaay down in creating content, and my audience didn’t care about repurposed content as much as I did.
If you have a YouTube channel, podcast, Facebook group, or even just an email list (wait, who doesn’t have one of these?!) as well as a blog that you’re regularly putting new content out on, then both you and your audience would massively benefit for you to repurpose content. Although you may have a handful of audience members who love you enough to be showing up in every place you’re hanging out, most won’t. That means if you’re not repurposing your content, you’re not getting the full benefits from what you’re creating.
Now don’t get me wrong, I’m not saying to go and publish the same thing in every location. However, consider how you can touch on the same or a similar topic and still make it unique. For example, you may publish a blog post and YouTube video about the benefits of growing flowers in the same area as your vegetables and then you interview another farmer on your podcast to talk about that same topic.
Schedule a time to get it done
At the end of the day, the key way to being consistent is simple: just do it. I can be as much of a procrastinator as the next person, but ultimately, you have to schedule time on your calendar and then just sit down and actually create the content for your brand.
When I’ve taken some time away from writing, this is exactly what I have to do. It’s not always fun at first, but the more I focus on helping people through what I’m writing or creating the more exciting it gets and the more I look forward to being able to do it again.
Does it seem easier to consistently create content now?
Okay, I know, I know, I didn’t give you 100 blog post ideas or write anything for your, but hopefully these ideas make it seem less overwhelming to sit down and start creating new content again for your brand.