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June 12, 2019 · business, WordPress

How Your WordPress Theme Can Support Your Goals This Year

Your website is a key factor in growing your business, so the WordPress theme you use should support your goals and make it easier to accomplish them. Here's how yow to make sure your WordPress theme is supporting your goals this year.

I’m sure you’re already aware of this, but as of publishing this article we are currently about halfway through the year. I know, I know. I have a hard time believing it, too. I’ll give you a second to have that same mild freak out moment that I just had.

Now that we’re all on the same page about what month it is 😉 I have a question for you: how are you doing with your goals so far this year? Regardless of what your goals are, if you’re realizing right now that you’re not quite there on some of them, I’m here to help.

One thing business owners forget when they’re busy creating content, marketing themselves, and working with clients week after week is how our websites play an important role in supporting your business and helping you hit your goals.

Today I’m going to share some insight into how your WordPress theme can help you accomplish those things you set out to do this year. So if you’re looking back and realizing you’ve fallen behind a little bit, hopefully these tips will help you start to get back on track.

Establish what your goals are

I don’t know about you, but there were several years in a row where I’d get to this time of year and not even remember what things I’d wanted to accomplish. I got so busy working on day-to-day tasks or new ideas would come up that I’d end up off track, and not even realize it until I stopped to think about my original yearly goals.

If you’re feeling like this, right now is a great time to re-evaluate what you want to be working on for the rest of the year for your business. This is also important because to get your WordPress theme to help you hit your goals, you obviously have to know what they are.

How I like to tackle goal setting

Whether I’m setting goals for the month or the year, I like to approach goal setting by breaking things down into manageable supporting goals. Doing this helps you identify little things you can do to help hit your big goals, which obviously makes it easier to make progress on them.

Here’s an example of what this looks like… Say your big goal for the rest of the year is to grow your income so you can leave your 9-5 job. That’s a big goal for anyone, and it’s a little vague. If we took that goal and broke it down into supporting goals, those might be:

  • Work on growing your email list
  • Boost your social media engagement
  • Network with fellow business owners

Now, those three supporting goals feel a lot more doable on a monthly basis and will make you feel good as you make progress toward your big goal.

How your WordPress theme can help with those goals

Once you have your goals for the rest of the year figured out, it’s time to start evaluating your current website design (or a new theme if you’ve been thinking about purchasing one). What you’re looking for is going to depend on your business and what your goals actually are, but there are some obvious ways to make sure that the WordPress theme on your site is supporting you.

Look at the available content areas

When you’re thinking about your goals (both big and small supporting goals), you want to make sure that there are different places around the site that you can put your content into to help you hit those goals. Most of the time this will be widget areas – so think about things like a Sidebar and Footer. Those are obvious, and most themes have both of them.

However, some WordPress themes take it a step further and give you additional places to add in things like calls-to-action or opt-in forms. For example, in the screenshot below you’ll see that in the Jade theme there’s a site-wide banner option built in. This means if you were to launch something new for your audience, you could add a call-to-action for people to click over and check it out.

How Your WordPress Theme Can Support Your Goals This Year

It’s also important to see if you can change out the content that displays on the homepage. For example, a theme demo might display links to featured products from a shop, or portfolio items, but you may not need either of those. Instead, you want to make sure that you can input what will work for you there – like popular blog posts or links to your freebies.

Use page templates to your advantage

Something that’s becoming more standard with WordPress themes is more of a focus on page templates. Four years ago if you purchased a theme and you needed a sales page, you could easily create a page on your site but it would feature your header, footer, and maybe other content that distracted your audience from what you wanted them to do (make a purchase or opt-in).

However, most themes today come with at least one or two different page templates that will allow you to hit a variety of goals. For example, below you’ll see what the standard landing page template on the Olivia theme looks like. With that you could easily link to an opt-in incentive on social media, grow a waitlist for a new program you’re launching, or create a special page with your most important links that you can then link to on Instagram.

How Your WordPress Theme Can Support Your Goals This Year

Simplify what’s on your website

Last but not least regardless of whether you’re trying to make your existing site work better for you or you’re looking for a new WordPress theme, the easiest way for it to support your goals better is to simplify what you have on your website.

This is really important for me to point out because I often see people trying to show off as much as possible on their website. Just because there’s a content area in a bunch of really cool places doesn’t necessarily mean it’s right for you to use them.

Instead of packing a lot of content and links in around your site, think about the things you like and don’t like on the websites you’ve visited in the past. Keep those things in mind when you’re setting up your own website for your audience.

Your website is a key factor in growing your business, so the WordPress theme you use should support your goals and make it easier to accomplish them.

So before you sit down and create your plan of action for the rest of the year, I encourage you to look at your website to make sure it’s helping instead of hurting you along the way.

If you’ve been thinking about getting a new design, be sure to head over and take the quiz to help figure out if now’s the right time to get a new look for your website!

Is it time for a new WordPress theme? Take the quiz and find out!

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I'm Kory, the color and design loving gal behind Coded Creative. I'm ready and excited to help you create a beautiful and strategic design for your blog and business.

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Instagram post 2195312363377725271_3608350386 One of the most common places on websites to be forgotten are the portfolio and testimonial sections. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Regardless of the type of work you do, it’s likely that you have work to show off or at the very least testimonials from happy clients / customers that you can show off.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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However, so many people don’t take the time to update these sections on their site. 🤦🏻‍♀️🙈⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re a designer, and you haven’t updated your portfolio in 6 months, think about what that says to people who are thinking about hiring you. In 6 months you’re growing as a designer, your style may be shifting, you may have created one of your best projects ever. Leaving those types of updates out of your portfolio can actually hold you back from booking new projects.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Testimonials work the same way, especially if you don’t create visual work for your clients. If I’m thinking about hiring a coach or a copywriter, I totally understand that you may not have anything to actually show me before I inquire with you. However, I want to see that people have worked with you in the past and what their results have been.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Set a few hours aside before the end of the year to get some new work and fresh testimonials uploaded to your website.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Bonus points if you use that new work and testimonials to show off what you do and pitch your services on social media!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#makewavesmonday #createcultivate #herestothecreatives #creativebizowner #createlounge #mycreativecommunity #findyourflock #bossbabelife #workfromwherever #beingboss #thefutureisfreelance #womenownedbusiness #femalebusinessowner #buildyourbusiness
Instagram post 2194466529948770059_3608350386 Today is going to be a mix of work and play around here. Working on an amazing freebie coming your way on Wednesday, but I’m thinking about making some pumpkin spice cookies 😍 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What have you done with your weekend?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#alifeofintention #authenticliving #wholeheartedliving #pursuewhatislovely #createyourhappy #beingboss #thefutureisfreelance #womenownedbusiness #femalebusinessowner #buildyourbusiness #savvybusinesswomen #soulpreneur
Instagram post 2191718497959346219_3608350386 It seems like everywhere you look people are talking about how the new year (and a new decade) is right around the corner. I’m not going to lie… the posts about this being the end of the decade freak me out 🙈 but that’s not what this post is about.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I generally looove this time of year. There’s something so fun about sitting down and creating a plan for the next year.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But before you get too deep in your planning for next year, it’s important to make sure you’ve taken care of everything that currently needs your attention… like your website.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It’s so easy to forget about the little things here and there when you’re busy running your business throughout the year, which is why I wanted to spend this week giving you 6 places on your website to review and update before the new year.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These different pages and content locations that I’m covering are the ones that are usually the most forgotten (or purposefully ignored… I see you avoiding rewriting your About page 😬).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Head over to the link in my bio to read this week’s blog post, and be sure to come back and let me know which place is going to be your number one priority to update before 2020!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#freelancingfemales #ladypreneur #creativeatheart #dreamersanddoers #findyourflock #bossbabelife #becomingboss #workfromwherever #beingboss #thefutureisfreelance #womenownedbusiness #femalebusinessowner #buildyourbusiness #savvybusinesswomen #soulpreneur
Instagram post 2190933456180290271_3608350386 Have you started your 2020 planning yet? If you have, I’m willing to bet you’ve considered whether or not you need a new website design for the new year. Maybe you’ve even decided that it’s time to give your website a fresh ✨ look.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Before you pick a designer or start looking for a theme you can purchase, you have to know the style that you’re looking for with your site. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re not planning on updating your brand, then this will be obvious: you want something that’ll work with your existing brand, but if you’re ready to update your brand as well, then you don’t have to consider that.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you don’t know what style you want, you’re likely going to end up changing your design more often until you find something you really like.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So, how do you discover your style? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A great place to get started is by collecting inspiration on Pinterest. Most designers are going to have you do this anyway, so even if you’ll be hiring out for a custom design, this will be beneficial. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All you have to do is create a new board and just fill it up with things that speak to you. This would be fonts, colors, photography, other designs, etc. Once you get 20-30 pins on your board, you’ll likely start seeing a pattern.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I love doing this when I’m starting on a new design!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#createcultivate #herestothecreatives #creativebizowner #createlounge #mycreativecommunity #freelancingfemales #ladypreneur #creativeatheart #dreamersanddoers #findyourflock #bossbabelife
Instagram post 2190238877204432961_3608350386 LAST CHANCE // When I started my very first business online, I was still a student in college. Two years later I had the scariest decision to make as I graduated: do I go the traditional route and get a "normal" job or do I go all in on myself and trust that this whole working-for-myself thing will work?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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With a whole lot of hustle in those 6 months after I graduated and strategic tweaks to my website and positioning, I was no longer praying that working for myself would work. I was actually hitting my goals and doing exactly what I'd dreamed of.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You've already taken big action by connection with me here, and so have hundreds of your peers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you've been waiting for a sign, an opportunity to finally go all in on yourself and make 2020 the year you make big things happen, this is it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now is the time to invest in yourself, your business, your brand, so you can finally start taking action and showing up confidently in 2020, making it easier to hit every single one of your goals.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're ready to keep taking action and to keep building momentum for yourself + your business, head to the link in my bio to get the WordPress theme (and matching social media templates) that fits you best for 40% off.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But hurry, this deal ends tonight!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#theleaguewomen #bossladymindset #makewavesmonday #theimperfectboss #createcultivate #herestothecreatives #creativebizowner #createlounge #mycreativecommunity
Instagram post 2187369794616226047_3608350386 Ask yourself this question: what if you finally loved your website? 🤔👩🏻‍💻🥰⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You loved it so much you couldn't wait to show it off with your followers and friends. You loved it so much that you were excited to spend time creating content and sending people to learn more about what you do. You loved it so much that you confidently sent your potential clients + customers straight to your URL to book their project or buy your product.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This IS possible for you, and I want you to love your website so much that it's a no brainer for you to show up for your people and take action to grow your business in 2020.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I want that for you so 👏🏼 much 👏🏼 that I had to kick off my Black Friday sale a few hours earlier than last year.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Starting RIGHT NOW you can head over to the shop and get the look for your site that you've dreamed of + branded social media templates to match for 40% off!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That means you can spend the final days of 2019 setting yourself + your business up to hit all of your goals next year with ease.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This sale is ONLY live for a few days, and it won't come back around for a while. So, what are you waiting for?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Head to the link in my bio to shop the Black Friday sale!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#theleaguewomen #bossladymindset #brandyourbusiness #createcultivate #herestothecreatives #creativebizowner #createlounge #mycreativecommunity #beingboss #thefutureisfreelance #womenownedbusiness #femalebusinessowner #buildyourbusiness #savvybusinesswomen #soulpreneur
Instagram post 2186645695334154352_3608350386 'Twas the night before Thanksgiving, and all through the house... Oh wait, wrong holiday 😅😜⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But seriously... the day before taking off for a holiday can be STRESSFUL. If you're anything like me then this week has been crammed with getting as much work done as possible so you can fully enjoy a work-free weekend.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you didn't get it all done, take a few minutes today to set yourself up for success next week - you know when things are crazy because now it's AFTER a big holiday.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How can you do that? Go through your “master” to do list and schedule your tasks throughout the week for next week. This could be in Asana, Trello, or a physical planner.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Once you get all of your items laid out for the week, prioritize them! When you sit down to work on Monday, what's going to be the most important task for the day? Make a note of that for yourself, and then do the same for the rest of the week.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Knowing exactly what you need to get done each day and the priority of your tasks is going to help you feel much more relaxed when you get back to work after taking the rest of the week off. You won't sit down to work on Monday feeling panicked because "everything" has to get done right away.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want more tips on how I get stuff done and stay productive, head to the link in my bio to go to my blog and look for my 5 Secrets to Getting Stuff Done post (or go to codedcreative.co/getstuffdone).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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P.s. Be sure to check this space tomorrow, because the Coded Creative Black Friday sale officially goes live at 4pm EST on November 28th!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#freelancingfemales #ladypreneur #creativeatheart #dreamersanddoers #findyourflock #bossbabelife #becomingboss #workfromwherever #beingboss #thefutureisfreelance #womenownedbusiness #femalebusinessowner #buildyourbusiness #savvybusinesswomen #soulpreneur
Instagram post 2185890202911103165_3608350386 I realized that I've been doing a lot of behind the scenes prep for Black Friday, but I haven't really told you guys about what's coming 🙈⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you've been following along here and you know that you're ready to show up confidently and hit your business goals in 2020, then mark your calendar!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ The Coded Creative Black Friday sale officially kicks off this Thursday at 4pm EST! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I won't spill the details just yet (though email subscribers already know 😉), but this is the biggest sale of the year and it's on everything in the shop. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And best of all? If you're on my email list, you can get an additional discount for your entire purchase.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want to learn more and be the FIRST to know when the sale goes live, be sure to head to my profile and join my email list!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#creativeatheart #dreamersanddoers #findyourflock #bossbabelife #workfromwherever #beingboss #thefutureisfreelance #womenownedbusiness #femalebusinessowner #createcultivate #herestothecreatives #creativebizowner #createlounge #mycreativecommunity #theleaguewomen #bossladymindset

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