With so many other blogs online right now, we all know that it can sometimes be a challenge to get viewers to come to our site long enough to read a blog post, right? So trying to get them to stick around long enough to read a few posts, sign up for our email list, or check out our services seems totally impossible.
Kory here! The truth is that while our short attention spans definitely make it challenging to keep readers on our sites for a while, it’s not impossible to get them to stick around longer. There are some simple updates or additions you can do to your site to encourage your audience to hang out with you longer, and today I’m sharing some of those with you.
Even better? Everything I’m covering in this post will take 20-minutes or less, so you can easily do these things by next weekend and start seeing results before the end of next month.
Make your content easy to read
Have you ever landed on someone’s blog post that you were super excited to read only to struggle because the text was too small or in a strange font? This always bums me out because I don’t want to fight with my eyes to be able to read a blog post, so I’m much more likely to close the post and move on with my day than stick around end up with a headache.
Your body font should be at least 13 or 14px. Anything less than that and you’re readers may have to zoom in just to be able to read your posts. While this is something your website design should already be setup with, it’s also fairly easy to change in your CSS.
The font size isn’t the only thing you want to pay attention to when working to make your content easy to read, though. Here are a few other things I keep in mind with all the designs I work on and blog posts I write:
- Line height, which is the space between your lines of text, should be at least 2 pixels greater than the font size. So if your body font size is 14px, the line height should be 16px. This is also really easy to update via CSS.
- Add colored or weighted headings throughout your posts. If you’re not sure what I mean, the slightly bigger, bold pink text in our blog posts are our headings. These are great to add for your readers who may skim your posts for the most relevant points, but it’s also a great way to break up your long paragraphs of text.
Add a related posts section below individual blog posts
Regardless of your niche or how many posts you have, it’s always a good idea to display related posts at the end of individual blog posts. This is a great way to let your reader know that if they like what they just read, then you have similar posts they might also like that they don’t even have to go hunting for.
It’s super easy to add related posts to your site, too. If you already have JetPack installed on your site, all you have to do is go to Jetpack > Settings > Traffic and turn on Related Posts. I definitely recommend including the image with the links here because it’ll catch the eye of your reader as their scrolling.
Link to related content in your posts
After writing blog posts for a few years I started to feel that, well… I’ve almost talked about everything there is to talk about. If you’ve been blogging for a good length of time, you might be feeling this way, too. However, instead of feeling discouraged about it, it’s important to keep in mind that since things are always changing you can almost always go back and write and updated version or related post to content you may already have in your archives. However, you don’t want to stop there, though.
When you’re writing new content, a great way to keep readers on your site longer is to link to related content in the actual body of your blog posts. For example, if you’re talking about how to get the most out of Instagram since some of the recent changes and in the past you wrote a blog post about taking great photos for Instagram, it’s worthwhile to mention that older post and link to it. This also boosts your SEO, which will help you get more traffic to your site.
Ditch the pop-ups (or at least only have 1)
You might be surprised to hear this, but over the last 6 months there have been several sites I’ve gone to that have had multiple pop-ups before I could even finish reading a blog post. I know that pop-ups can sometimes work really well to help grow your email list, but let’s be honest with each other: if you have more than one, you’re not only not growing your email list, but you’re also annoying your readers.
If you have multiple pop-ups on your site (or a pop-up and a welcome mat), it’s time to cut things back to just one. Yes, you very well may see a small drop in conversions to your email list or whatever it is those things are promoting, but I can almost promise you that you’ll also see a decrease in your bounce rate. If you only have one pop-up, you’re probably fine; however, it’s important to regularly check in on how it’s converting to make sure it’s worth having on your site.
If you’re feeling overwhelmed at where to start here, we recommend starting by adding related posts to your site. Not only will this help keep the content in your archives alive, but it’ll also encourage your readers to go back and check out more posts that they likely haven’t seen before.