It’s not uncommon for bloggers to spend most of their time promoting new blog posts, and because all of our focus goes toward writing and sharing those new posts, our older content usually starts to fall to the side and begins to go unseen by our audience. That can be pretty frustrating, especially when you think about all of the time and energy that we put into writing the best posts we can for our readers.
Kory here! The great thing about most social media schedulers is that they make it easier to recycle our old posts, but your audience is still likely to miss some of your posts. This means that even if you’re doing everything you can to keep your archives from dying a slow death (sad, but it’s the truth), you may still be missing out on getting the most out of your old blog posts.
So, in today’s post I want to share 6 great ways that you can take the content in your archives and repurpose it for your audience so that all of your hard work doesn’t go to waste.
1. Create video content
One major thing that Krista and I have noticed and talked about already this year is that video content is about to be major for all bloggers and business owners. It’s already become a new normal in how we connect with our audiences, and we both feel it’s going to become an even bigger thing over this year. So, what better way to repurpose that great content in your archives than by turning it into some sort of video content?
There are a few different things you could do if you’re interested in dabbling in video with your old blog posts, but the two major directions would be creating a YouTube channel or doing more live broadcasts for your audience. Talking through your content this way for your audience may help them better understand your topic, but if nothing else, it’s definitely going to give them a chance to connect with you in a more personal way than just reading your content allows for.
2. Turn it into content for your newsletter
Coming up with topic ideas for your newsletter can feel down right impossible at times, but using your old blog posts to help generate ideas is a great way to streamline your content creation. You don’t necessarily have to copy and paste your old posts into email blasts (in fact, we don’t recommend that you do this), but instead take a few points from your posts and flesh them out a little bit more or share more on that topic and link back to your post to drive more traffic to your blog.
Of course, you can take your content even further than that. You could combine several posts on the same topic and turn them into an opt-in incentive or free email course to help grow your email list. Opt-in incentives and free email courses have done amazing things for us in terms of growing our lists, so we definitely recommend trying this out for yourself!
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3. Combine posts and create a digital product
If you have a lot of great content about one specific thing and you’re really passionate about it, why not take everything and turn it into a digital product that you can start making some money from? You could create anything from an ebook or masterclass to something as big as a full ecourse for your audience depending on how much you could teach on the topic.
Creating a digital product with your old blog posts would require you to do some extra work since you’d likely want to create extra, exclusive content that hasn’t been published on your blog. However, you can save a lot of time and energy by using what you’ve already published where you can.
4. Tweak them and then use as guest posts
Guest posts can do wonders in terms of getting your products and services in front of audiences that may have never seen them otherwise; however, just like anything else, it can be frustrating trying to come up with the perfect blog post ideas to use. The great thing about guest posting, though, is that the host’s audience hasn’t seen all of the posts in your archives. This gives you a chance to recycle your old posts for these features.
We don’t recommend just straight up copying and pasting content from one blog post for another, but you can instead take a few points and summarize your overall post for the feature or take a few specific points and build on them. Then, you can still link back to your original post on your blog to help them learn more about your topic.
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5. Fill in the blanks and publish new posts
When I was first starting blogging, I wrote about a lot of things that I now know a ton more about. That means I have a lot of short-form content in my archives that have gaps in how I’m trying to help people on those topics. If you have similar posts in your archives, then you could use those gaps in your older posts to give you ideas for new blog posts.
A really great example of this would be if you published a blog post about why it’s a good idea to work with a personal stylist, but maybe you left out how a personal stylist could help people land a new job. Not only can you take the part you left out and turn it into a new post, but you can link back to the original post, thus building on your SEO.
6. Use the content for social media posts
I don’t know about you guys, but can’t it be hard to come up with social media posts, especially Instagram captions, sometimes? Instead of constantly trying to come up with new things to share with your audience on platforms like Instagram and Facebook, why not recycle some tips from your posts and turn them into quick social media blasts?
Using your old blog post content as social media posts is a great way to cut down on content creation, but it also gives you another chance to link back to the original post. Since we have new people checking out our social media profiles every single day, giving those new viewers and your existing audience a chance to see your old blog posts is a great way to make sure that it’s not going to waste.
Do you have a lot of blog posts in your archives that aren’t getting the love they deserve? We encourage you to take one of the ideas above and repurpose a couple of your posts. If you’re feeling really adventurous, you could even use multiple of these ideas on each one of the posts you want to bring back to life.