In today’s world, it’s far more common to see businesses with websites than without them. With that being said, you can always tell who really understands the value of their website and who has one just because they “have to”.
Anyone who has put real time and effort into building a strong web presence can speak to how beneficial it is. And in more ways than one! In case you’re someone who’s still not convinced, today we’ll go over how a strong web presence benefits your small business.
One of the most powerful things a website can do is give you and your business credibility.
A well-designed and functioning website tells potential customers that you’ve put some time, energy, and money towards your business, showing them that you take it seriously. Your site can give people a glimpse at who you are and your brand becomes more personable if you include a photo and blurb about yourself.
Your site can also contain a portfolio and testimonials, showing people past work you have done and customers that you have made happy.
If you think back to the last few people you’ve hired for any reason, it’s likely that the appearance and contents of their website had a large part to play.
You Control The First Impression
The first impression your business gives can draw clients in or make them turn and run the other way. Don’t you want to have total control over that?
Crafting the first impression of your business has the power to draw in your ideal client.
Where a Facebook page gives off a fairly generic vibe, a well-created website can say exactly what you want it to. The colors can define the feeling you want your clients to have. You can highlight your specialty on your homepage. You can include an About page where your potential clients can find out who you really are. You can show off past work and what clients have had to say. All these things give potential clients the information they need and help them become comfortable with you, even before your first official conversation.
And along with attracting the people you want to work with, you’re going to turn away the people who aren’t a good fit, which is just as beneficial.
Easier for past clients and customers to give referrals
Referrals are a huge part of running a small business, especially when you’re just getting started.
I’m sure you’ve experienced that it’s much easier to give a good referral for someone when they have a website than when they don’t. It just doesn’t feel quite the same to give out a name and phone number anymore. People want to be able to do some research before they reach out and, like we said earlier, a well-created website gives instant credibility.
The Power of Search
Gone are the days when people rely mostly on referrals or the phone book (what the heck is that, anyways?) to find a service provider. Today, there is a whole lot of power in ranking highly in search engines for the products and services you offer. This is even more true for local business owners.
Without a strong web presence, you’re missing out on every single person who is turning to Google for help.
For example, when I (Krista) began my search for a photographer, I didn’t even think about asking someone for a recommendation. I went straight to Google and typed “photographer la crosse, wi”. I didn’t look at Facebook pages, just websites. From there, I closed the tabs of sites that weren’t impressive or didn’t have the information I was looking for. After that I read through packages, checked out testimonials, and looked at the previous work of each photographer. Those without a website or poor search engine rankings didn’t even have a chance at my business.
Display Past Work
And last, depending on your business type, a strong portfolio can make or break your business.
Going back to my photographer search, I didn’t even consider a photographer that didn’t display photos from past sessions. Out of the photographers that had work to display, I was able to choose the one that had a style closest to my own, making the entire process easier and more fun.
Along with a portfolio should be testimonials. Results-driven and heartfelt testimonials give potential customers the confidence to commit to hiring you or buying the product you offer. If they can see that someone else is happy, they become more confident in knowing that they’re making a good decision.
And as I mentioned above, you can use your portfolio to draw in your ideal client by being selective in what past work you display.
How is your web presence?
Having a strong web presence for your small business has so many benefits. If only it were an easy thing to create, right?
If the appearance of your website is holding you back, grab your spot in our free 3-day email series to help you choose the perfect theme for your WordPress website. One that will support your business goals and lead you forward for years to come!