One of the wonderful parts of WordPress is how easy it is to change themes. At any point in time, you can switch up the look and layout without having to invest days or weeks to make things look just right.
But how do you know if it’s time for a new WordPress theme?
It’s definitely a common struggle to start feeling like you want to change up how things look, without really knowing if you should. So today we’ll go over 4 ways you can know if it’s time for a new WordPress theme and we’ve even got a fun quiz for you at the end!
1. Your current theme doesn’t support your goals
The most important thing to look at is whether or not your current theme is set up in a way that supports your goals.
- Are your visitors taking the actions you want them to take?
- If you’re trying to grow your email list, is it set up for that?
- If you’re trying to increase your page views, does it encourage people to read multiple blog posts and check out your pages?
If you’re not sure about this one, start by listing out the goals you have for your website. What does it need to do to be worth your time? What is the most valuable action visitors can take on your website?
Then, take a look around your theme and see if it’s supporting those goals. If you’re not sure, set up heat maps to track where your visitors are clicking and navigating to. (Sumo has a great heatmap feature!)
2. You don’t feel confident
Do you ever share your website link with a family member or post it in a Facebook group and feel a little insecure or embarrassed?
Krista here! I definitely used to feel this way, when I was bouncing around between free themes, and it wasn’t any fun.
If you aren’t feeling totally confident in the way your theme looks and it doesn’t represent what you’re doing, it’s definitely time for something new!
The theme that’s right for you will make you want to share your link with the world. You’ll know that if people in your audience go to your website that they’ll be interested in what you have to say, rather than wondering if you really take yourself seriously based on how things look.
If you are finding yourself feeling a little insecure, take a minute to find out why and make sure your next theme totally eliminates whatever issues you identified.
3. Your goals or clients have changed
Even if you love your current website, if your goals or clients have shifted since you set it up, it’s probably time for a change.
As a quick example, a service-based business and product-based business need totally different things from a website. Service-based businesses want to built trust, prove their expertise, increase social shares, and get people on their email list. Product-based businesses want to prove the importance of their product, increase views to their shop, and built an email list.
The same website can’t do all of those things.
If your audience or overall goals have shifted lately, hop back up to our first point and follow the steps listed out in the last couple of paragraphs.
4. It’s buggy or doesn’t do what you want
And last, not all themes are created equally. Some themes are super flexible in what you can do with them, some have templates others don’t, and some are just downright buggy.
If you’re constantly running into things that don’t work right or actions you can’t take based on limitations of the theme, it’s time to note what those things are and find a new theme that supports everything you want to be able to do.
Is it time for a new WordPress theme?
Based on what we’ve gone over in this post, is it time for you to find a new theme? If you’re not sure, take our quiz below to find out!