Facebook Live is currently the new big thing when it comes to video content and making a strong connection with your audience. Social media trends are constantly changing, so we can’t depend on one thing for long, but for right now Facebook Live is where it’s at!
Krista here! I remember when Periscope was the thing you haaaaad to be doing. I finally worked up the courage to go live one night, let my audience know that I’d be live around 7:30pm, and sat with my finger shaking over the “Go Live” button for a good 20 minutes before I worked up the guts to get started.
Even though those first few times were scary, it was totally worth it and I’m so glad I got into doing live video, now on Facebook. So today, we’ll go over a few of my favorite tips on using Facebook Live to grow your blog.
Let your audience know when you’re going live
The point of doing any type of live video is to have people join you…live…right? Depending on your audience, most people won’t be sitting on Facebook all day waiting for a live video to watch, so giving everyone a heads up is a great way to make sure you’re not on there talking to yourself.
I usually like to give about 2 hours notice when I go live in my group. I post a little teaser on what we’ll be talking about, the time I’ll be going live, and a graphic to grab everyone’s attention. You can also try sending a heads-up to your email list if you want to be sure they join in.
With that being said, don’t worry if there aren’t any live viewers. Even though it’s powerful to be able to talk to people live, replays are huge. For example, a live video I did a few days ago only had 2 live viewers, but has 82 replay views so far.
Make it easy by talking about your weekly blog posts
Something that got in the way of me doing live video regularly was the fact that I needed to come up with yet another piece of content. After a while, it got exhausting. But then I thought of the different people I follow and realized that there isn’t really anyone out there whose blog I follow closely, emails I read each week, and videos I watch live.
Once I realized that, I gave myself permission to talk about my blog post topic of the week and it’s been going great.
So if you’ve been holding off on doing live video because you don’t know what to talk about, take your latest blog post (or one you’ve published in the past) and talk through it live.
Have people go over to your blog or download a freebie
This next point ties right in with the last one. Having people watch your live videos is great, but if you’re running a business or growing a blog, you don’t want the relationship to stop there.
When you can, have a blog post with more information or a freebie related to your Facebook Live topic. That way, at the end, you can put a link in the comments where people can head over and learn more – growing your blog and email list in the process.
And last, be consistent with your live video – both the time of day and how often you’re going live.
It takes some experimenting, but finding the time of day where more of your audience is on Facebook is worth doing. I expected that most of my audience would want to watch videos around lunch time, but the sweet spot turned out to be around 10:30am. This will be different for you based on your audience, but you might be surprised at where the best time is.
Also do your best to go live consistently. I saw a pretty steady increase in my amount of viewers once I started doing Facebook Lives every Thursday around 10:30am, as compared to when I was doing them whenever I felt like it. When you’re consistent, people come to expect your videos and be excited about your new content. They might even work their schedule around it if the information you’re offering up is valuable!
Are you ready to give it a try?
If you haven’t given Facebook Live a try yet, I urge you to go ahead and do it! Even if it’s just a quick introduction to who you are on your business page. Getting that first video out of the way is a huge step.
Once you’ve got that first video out of the way, make a schedule for the rest of the months and which topics you’ll talk about each week. Let your audience know the times you’ll be going live, include a call-to-action at the end, and see where it takes you!