As time goes on and more people begin blogging and starting their own businesses online, it becomes harder to generate unique ways to not only make money but literally just figuring out how to grow your brand can be frustrating. It’s easy to feel defeated when you get an original idea on a great product to create for your audience only to see that it’s already been done by so many people.
Kory here! I’ve been blogging for five years, and even though I haven’t been creating products that long, I can certainly tell you that it’s easier to come up with ideas that other people have tried rather than figure out things for your brand that have never been done before. The good news, though, is that there’s a new thing becoming more and more popular that can help you grow your email list and get to know your audience in a way that gives you more than enough ideas for content and products than you may need.
That new thing is a quiz! We love the idea of using quizzes for fun; we have a fun one to help you decide if it’s time for a new theme. However, they can do amazing things for your brand in terms of growing your email list in a unique way while getting to know your audience and what they need from you. So today, I’m going to be sharing how you can use quizzes to do exactly that!
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1. Create a quiz topic that relates to your brand
This should be pretty obvious, but you can’t just create one of those fun Buzzfeed type quizzes and expect it to be beneficial to you in the right ways. Instead, you want to pick something that is going to help you get an idea of the struggles that your audience may be having. Take our quiz, for example. By asking people to figure out if it’s time for a new theme, we’re not only helping them decide if they really need that theme they’ve been eyeing, but we’re also getting an idea of how our audience feels about their website and brand, in general.
Your quiz topic can be structured the same way, or you can create more of a survey to get an idea of what sort of content your audience needs from you. Whatever direction you decide to go, make sure that your quiz is going to tell your reader something they didn’t know about themselves like giving them a better idea of how confident they are in their marketing or whether or not they need to hire a coach. Just like those yearly surveys that everyone sends out, if you’re not giving them anything in return they have no incentive to participate.
2. Get your quiz set up (with our favorite tool – Interact)
After you’ve decided on what your quiz will be and come up with your questions, it’s obviously time to get your quiz set up. There are a few different tools out there to help you with this, but since quizzes are still so new, you want to make sure you’re picking one that’s not only going to get your quiz out there, but also help you grow your email list. Trust us, we definitely missed out on leads by having our quiz setup on a free WordPress plugin with no email capture at the end.
Our favorite tool for setting up quizzes would definitely be Interact! We’d heard a ton about them from fellow business owners, but when they gave us the chance to try out the platform it blew us away. Not only is it super easy to design and setup a variety of quizzes, but it’s also really straight forward to study the analytics. I mean, you can even see the percentage of people who have picked the different answers to your questions. I also really liked it because it was pretty simple to match our branding; whereas, I know Krista had to do some extra work to get the plugin to look good.
3. Promote your quiz
Naturally once you have your done it’s time to start promoting it. How you do this is really up to you, but here are a few ideas:
- Facebook Ads
- Social media posts (Instagram / Facebook Page or Group / Twitter)
- Create a special graphic and promote on Pinterest
- Share the link with your email list
- Link to it in a blog post
Where you promote your quiz really depends on how it relates to your content and where your audience is already hanging out. For example, if you know that your audience isn’t checking Twitter that much, then it’s a way better idea to post about it on Instagram or in your Facebook group. We also like to promote things like this on Pinterest with their own image to draw people to that page on our site.
Also, you may be wondering why you’d send this to your email list if you’re trying to use the quiz to grow your list. While half of the point of your quiz may be to grow your email list, don’t forget that it’s also a really powerful tool in terms of just getting to know who is in your audience. So, if you’re not sure who is reading your emails (Other bloggers? Creative business owners? Your parents?) then it’s a great idea to send this out at least once.
4. Study your analytics
After you’ve been promoting your quiz for a little bit and have started to get a good amount of responses, it’s time to go in and take a look at the analytics. Again, we like Interact a lot when it comes to analytics because it shows you the percentage of people that are picking your answers on the questions as well as the results that people are getting when they’ve taken your quiz. You can see an example of what that looks like below.
Seeing the number of people who have selected your answers may not seem that helpful, but in the question above, it’s actually really good to know that of the people who have taken our quiz, they either feel pretty good about their site or pretty bad about it in terms of the actions their own visitors are taking. This can help us when it comes to creating the messaging for future marketing campaigns.
5. Make your stellar new content + products
Last, but not least, after you’ve started studying your analytics you should be getting some good ideas for content and products for your audience. How informed you feel after seeing the analytics is most certainly going to depend on the topic of your quiz as well as the questions and answers that you included. If you aren’t getting anything from it, don’t be afraid to create a different quiz with another topic.
So, will you be testing out quizzes for your brand?
We feel like we’re only just getting started with quizzes for our brand, and we can’t wait to create a few more to help us get to know you better. But, we’d love to hear from you: now that you’ve seen how easy it is to get started, will you be testing out quizzes for your brand in the future?