Your website should be one of the best tools you have for your creative business. If instead, you find that it’s holding you back, something isn’t doing its job.
A lot of times, the culprit can be the theme you’re using. If you started out on a free theme or the cheapest one you could find, you might find yourself in this situation as free and inexpensive themes just don’t have the attention put into them that premium themes have.
Krista here! I’m totally not judging though. My first two blogs had themes I grabbed for super cheap or free because I didn’t know better. At that time, it was more important for me to get up and running than it was for me to have something that looked really nice…at that point, I didn’t understand what else went into a good theme.
If you’re in the same boat that I was, today we’ll chat about 3 ways your WordPress theme is holding you back.
1. Your website visitors aren’t doing what you want them to
My biggest frustration with my first two blogs was that I wanted to grow my email list, but it just. wasn’t. happening. Of course, part of this was due to having 0 audience and less-than-perfect opt-in incentives, but another issue was simply that the themes I was using weren’t optimized for list growth.
Take a minute to think about what the most important action is that visitors can take on your website. If it’s something like opting-in to your email list like it was for me, does your theme allow you to have prominent opt-in sections with calls-to-action and eye-catching buttons? If your goal is to show off your portfolio, is there an integration with a plugin that allows you to have your work on display?
If you find that the main thing you want your visitors to do can’t be supported on your website, your theme is definitely holding you back from reaching those big goals.
2. Your ideal audience isn’t visually drawn to your website
As much as we try to avoid it, the way our websites look play a huge part in how our audience members look at us.
As an example, a couple months after I started my current personal website, Kory reached out to me to see if I wanted to join a mastermind. My mind was blown because she was a bit of a celebrity in my eyes and I had no idea why she’d want me in a mastermind. Later I found out that thanks to my professional-looking website, she assumed I’d been around for years, rather than months!
So as much as some people will try to tell you that the way your website looks doesn’t matter, it can definitely have a huge part to play in how quickly your audience starts taking you seriously.
3. Extra features you need aren’t available
And last, if you’re running any sort of business from your website, there are certain features that you’ll find yourself needing. If those things aren’t available, your progress can come to a halt pretty quickly.
Specifically, I’m thinking about things like WooCommerce integration, the ability to create an attractive portfolio, strong call-to-action sections, and other things like that.
If your current theme is holding you back based on integrations, you can always work with a developer to get those things added or start a theme search with those features being on your list of “must haves”.
Is your theme holding you back?
Through reading this post, have you found that your theme is holding you back? Don’t panic if it is, at least now you know and can start taking steps towards improving it.
If you’re not sure, take our quiz to find out whether it’s time for you to find a new theme! It’s the quickest way to find out whether your thoughts are on the right track and what you should start planning for.