You don’t have to look to hard to find someone on social media bummed about a launch that didn’t go as planned. For some of those people, they were missing an important piece. For others, there wasn’t as much excitement as they were expecting. And others felt downright overwhelmed.
Krista here! I know how it feels to launch a blog to crickets. In fact, that’s exactly what happened with my own blog. There definitely wasn’t much for page views or email subscribers in those first few weeks (or even months).
On the other hand, our launch of Coded Creative went much better. We had solid plan for everything from products, to our newsletter, to our blog and social media. That plan paid off and was worth every second of planning.
We want your launch to look a lot more like the Coded Creative launch and far less like my own launch, so today we’re going over three reasons you need to launch your blog, rather than quietly releasing it out into the world.
1. No one will find your blog on their own
Even after a blog is launched, no one will accidentally run across it. By looking at our analytics, we can very clearly see which social media channels and websites our visitors are coming from. Our top referrers aren’t happening by accident, it’s all intentional.
Before you launch your blog, this is an even bigger deal. Literally no one can find a website that doesn’t exist if you’re not telling them about it, which is only helpful if you want to launch to crickets. Instead, make a specific launch plan for each of the social media channels you plan to launch with.
2. They’ll only be as excited as you are
We’ve all seen big-name bloggers have crazy successful launches of new products and services. A huge part of what makes their launches so successful is that they’re able to get their audience just as excited about what they’re launching as they are.
Imagine what would happen if they were like “Hey, here’s this thing…I guess it’s kinda cool. Buy it or something?” Yeah, no one would buy that.
The same goes for your new blog or website. The more excited you are, the more you show it off, and the more you talk about it, the more likely others will be to check it out.
Some great ways to do this are by giving sneak peeks, sharing progress updates, and reminding everyone of when launch day is.
3. Multiply your exposure from the very beginning
The last reason you need to launch is that you can literally multiply your exposure from day one. Think about how much faster you could take off if there were even 3 extra people talking about you on that first day. Those 3 people might tell 3 people each and it continues to grow from there.
One way to do this is by making connections in Facebook groups. Find people with a similar audience and let them know what you have coming up. Most people are more than happy to support someone if it can benefit their own audience.
Creating a launch plan is worth it
Take our launch of Coded Creative as an example. We had a plan going in and made sure we executed every piece of it. The day we opened the doors to our shop, we already had over 100 people on our email list. We had theme sales our very first day. And we turned a profit in our first month.
That would have never happened if we wouldn’t have had a launch plan and stuck with it, even when we were doubting whether or not our little shop would really come to life.
That’s exactly why we created the Launch With A Bang workbook. Through learning what *not* to do with our individual website launches, doing a lot of things right for the Coded Creative launch, and realizing where even more improvements could have been made afterwards, we know the exact steps that go into getting a solid start with a new blog.
We’ve spilled all of our secrets in this workbook including things like:
- A complete pre-launch checklist
- How to prioritize it all
- Collecting email addresses before you launch
- Creating the right kind of content
- Knowing what to include on your website
- 4 huge keys to launching with a bang
- And a whole lot more
Click below to learn more about Launch With A Bang and happy launching!