So, you’ve decided you want to create your very first digital product for your audience, congrats! There’s a lot of content online all about creating, launching, and selling digital products. If you’re anything like me, though, combing through all of that and then making your product and then launching and selling it can be so overwhelming.
Today I want to keep things easy for you, so I’m giving you the 5 essential steps to take to create your first digital product.
1 | Figure out what your audience needs help with
Last week I talked a little bit about why it’s important to validate your idea, and this is exactly where that comes in.
Before you can create a product to sell to people, you have to figure out what your audience needs help with.
Most people go about this all wrong, and if I’m being honest, I went about it wrong with my first digital products as well. You see, it’s natural to guess or assume you know what people in your audience want help with. However, instead of assuming, it’s better to ask them.
I recommend sending a survey to your audience to help you learn what they need help with. You can do this with a free survey tool. My favorite is Typeform!
When you’re writing your survey, make sure you keep it short and sweet. Ask questions specifically around your topic. For example, if you’re a food blogger, you could ask, “Which meal of the day is the hardest to create a weekly plan for?” If you’re a decor blogger, you could ask, “What room in your house needs the most help?“
I prefer to keep my survey questions open ended rather than giving options for each one. This will encourage your audience to share more about the problem they’re having. It’ll also give you copy that you can use when selling your product.
If you’re having trouble getting people to take your survey
First and foremost, it might be worth investing more time making a connection with your audience before trying to create a digital product. No, not everyone who follows you will take your survey, but it’s nice to at least have a small selection of your audience that you can rely on for things like this.
You can also offer a prize for one winner who takes your survey. I’ve done this before, but you want to make it clear that they need to provide answers that will be actually helpful.
2 | Decide on the format
After you’ve gotten an idea on what you can help your audience with, it’s time to start thinking about the format you want to sell it in. I recommend starting small if you’re a lifestyle blogger or new business owner. Your first digital product does not have to be a course or membership!
Here are a few format ideas that might be a good option for you:
eBook or workbook
The very first product I launched was an ebook. This is super easy for you to create, and quite frankly, it’s the lowest barrier to entry into the digital product world. You can create an ebook in Canva or hire a designer to help you get it set up. This option works great for a product like a collection of recipes or outfit ideas, where you can include both text and imagery to show off your content.
Pre-recorded video workshop
If your topic needs a little more explaining than you may be able to do with text, then another great idea is to create a video workshop. This is a great idea if you’re already comfortable being on camera and know how to edit video. A few examples of this would be if you need to teach your audience how to do something like refinish a piece of furniture or improving knife skills to help with cooking.
3 | Outline your content
Next up, it’s time to figure out what you’re gong to say. Obviously you know your content best, but you want to consider exactly how much you should include to make the product truly valuable.
This is different than just writing a simple blog post. After all, someone is paying you for this information, so you want to go in-depth.
Being detailed and turning your product into the ultimate guide on your topic shoes that you’re an expert in your niche and will make people trust you even more.
So, how can you give more than just the how but instead also educate your audience on the why? For example, for an ebook with recipes, can you provide a list of the different basics that someone would need to make your recipes and maybe photos of different types of cutting techniques?
4 | Plan your pricing
Pricing is definitely the hardest part of creating digital products. Instead of struggling to figure it out and just guessing, I love to do market research to get an idea of what other people are charging for something similar.
Now, it’s important to note here that doing market research is not so you can copy their product. Instead, you’re taking a look at your outline compared to what’s included in their product, how valuable your content would be, and what price point would be ideal and competitive. To do your market research, do a quick search on Google or Pinterest to see if there are other similar products and what the creator is charging.
When you’re pricing your product, don’t shortchange yourself for the amount of work that you’re putting into your product.
If you look on Amazon, most physical cookbooks are listed under $20. Yes, the authors of those cookbooks put a lot of work into them, but they likely had a team to help them cook, photograph, and produce their book. If you’re working on a collection of recipes, I’m willing to bet you’re doing it all alone. So what do you deserve to make for all of that work?
If you’re really stumped, you can poll your audience.
I really only recommend doing this if you can give them a couple of options to choose from. Typically our audience doesn’t always know exactly how much work goes into digital products, and it’s all too easy for them to devalue your product and make you believe you should be charging more.
At the end of the day, just remember that you can always raise the price if you start out low.
5 | Create your product
It’s time to sit down and do the work. Easy peasy, right?
This totally depends on what type of product you’re creating, but schedule some time in your calendar over the course of a few weeks or months.
Don’t give yourself so long that you won’t ever get to it. It’s so easy to put digital products on the “someday” list, and then you never actually get to them. It’s also important to think about what your schedule actually looks like. If you only have time to work on it once per week, that’s okay. Just make sure that you add that time to your calendar so you don’t end up spending it on something else.
Remember that the first draft doesn’t have to be perfect.
Look, you’re likely has reading this post because you’ve never created a digital product before. I don’t want you to stress about making it absolutely perfect. Almost every product I’ve ever purchased has been improved upon over time by the creator, even when the creator is an established expert when they made the original version. If you’re concerned about the quality or helpfulness of your product, shoot it over to a friend to ask for feedback.
So, how do you feel about creating your first digital product?
I don’t know about you, but I’m feeling excited for you! Don’t forget to grab the Digital Product Roadmap linked below to help you create your first product!