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TOPIC: passive income

The Questions to Ask Yourself Before Selling Digital Products

Over the past couple of weeks I've been talking about how lifestyle bloggers can monetize their blog, specifically by creating digital products for their audience. Today I'm giving you five questions to ask yourself before moving forward with creating and selling digital products to your audience.

Over the past couple of weeks I’ve been talking about how lifestyle bloggers can monetize their blog, specifically by creating digital products for their audience.

Digital products are definitely one of the easier ways for bloggers to start generating income, but there are some important things to know before you list your first product for sale.

Today I’m giving you five questions to ask yourself before moving forward with creating and selling digital products to your audience.

What’s the goal for creating your product?

This is a really important question to ask, and it’s the first one I want you to consider.

You don’t want to start your blog just to make money, but let’s be honest, when you’re creating a digital product (regardless of the type), it’s okay to say you’re doing so to earn a little extra income.

However, it’s also important to remember how you’re helping your audience. For example, maybe through your digital product you’re teaching them something that will improve at least one area of their life.

Instead of focusing just on the income, remember that ultimately you’re helping your audience, so you want the product to be valuable and truly helpful not just something to help you make a quick buck.

Asking yourself this question is also going to force you to think about how this product comes into play with the rest of your brand and your overall goals.

Do you want to expand your blog into more of a lifestyle brand? Do you want to turn your blog into a business? Would you rather it just stay a hobby?

These things will help guide you in many decisions that you’ll have to make when preparing to create your first digital product.

Have you validated your idea?

I’m talking about this more next week, but it’s really important that you validate your product idea before just creating it.

You don’t want to spend hours upon hours creating a product that your audience won’t buy. This is why it’s so important to survey your audience before choosing your topic or pre-selling your product before creating it.

So how can you validate?

Start by sending your audience a survey and ask them what they’re struggling with around your niche. This will keep you from assuming what they’re struggling with and will help you decide on the topic of your product.

You could also put a poll on Instagram and ask people to click ‘yes’ or ‘no’ if they’d be willing to buy a product from you teaching them your topic.

Once you’ve decided on your topic, you could email or DM some of your most loyal followers and ask them if they’d be interested in paying to learn about the topic of your product. If you’re not familiar with pre-selling, then I highly recommend doing this to help validate your product.

Where will you sell your product?

Once you’ve decided what you’re selling and you’re confident people are going to buy it, it’s important to think about where exactly you want to sell your product.

I typically recommend selling your product straight on your site, and the benefit of this is that you’ll get the most amount of income from your product.

There are tons of other platforms, though, where you can easily list your products for sale:

  • Creative Market
  • Podia
  • Gumroad

When deciding where you want to sell your product, think about the pros and cons, the tech setup, and so on.

Related: How to Setup a Shop With WooCommerce On Your WordPress Website

What will your product launch look like?

Launching your product can be as simple or as complicated as you make it.

Creative business owners like myself typically put a lot of work and thought into launching anything, especially digital products. However, it really boils down to teasing your audience that the product is coming and then officially making your product available for purchase.

The tease

When you’re ready to start teasing your audience, share with them that you’re working on something new. You can give away a small preview of the product as a freebie to get people on your email list.

You can also create content around the basics of your content (like the why). Having that content on your blog will be great because once the product is live you can go back and add a link to your sales page in those blog posts.

The launch

When you’re ready to actually launch your product, tell your email list first about your product being available. You can also do a quick 24-hour sale to celebrate the launch. Be sure to share on Instagram as well. Record videos of yourself talking about your product and link to your sales page in your bio link.

Another great idea when you’re launching your product is to have launch cheerleaders to help promote it. This could be your best blog friends or some of your audience members. You can give them graphics to help promote the product on social media. You could also give them early access to the product so they can review it.

Do you need help creating the product?

I’m going to be sharing some steps to take to create your product next week, but I want you to ask yourself if the type of digital product you want to create is going to require you to get help creating it.

This is important because you don’t have to do everything alone, and you might not be able to. In fact, getting help with the design or video editing, for example, can actually take your product to the next level, making it look more professional.

You might consider hiring someone to help:

  • Layout your content for your ebook or printables
  • Edit your mini class video
  • Create promo graphics for Instagram + Pinterest for your launch

Ready to create your first digital product?

Good news! Next week I’m sharing my roadmap for creating your very first digital product. In the meantime, let me know on Instagram the type of product you’re thinking about making for your audience!

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I'm Kory, the color and design loving gal behind Coded Creative. I'm ready and excited to help you create a beautiful and strategic design for your blog and business.

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Did you know that Black Friday is coming up next w Did you know that Black Friday is coming up next week? 😝 Okay, I know - we ALL know that it's coming up. Some businesses are already doing their Black Friday sales, and those who aren't are letting you know that their offers are coming soon.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Since we're in the middle of this digital product sale season, I thought it would be good to talk about investments you can make right now to help grow your brand in 2021. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Beautiful, high-quality images go a looong way in making your brand look professional and getting attention on your content. Two of my favorite stock photo memberships (@hautestockco + @socialsquares) have special offers this week if you need some photos!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Topic-specific courses / trainings⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you're struggling with outsourcing, copywriting, or something else now is a great time to invest in a course on that topic since most course creators discount their products for Black Friday.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What offers are you looking for this Black Friday?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Today, on my oldest daughter’s 3rd birthday the Today, on my oldest daughter’s 3rd birthday the first woman officially became the first Vice President Elect of our country. For the first time in 4 years I feel hope for my daughters’ future.

There is still so much work to be done. So. Much. I hope that we, as a nation, will continue to do that work.

To protect Black lives.
To listen to Black women.
To care for our neighbors (and keep wearing a damn mask).
To protect our planet.
To move our nation forward.

I pray, and fight, and speak up, and donate to make sure my girls get to grow up and live in a country that makes them proud to call home and a country they feel safe in. Because that’s what our kids and our neighbors deserve.

So let’s celebrate today. But keep the fight going tomorrow.

📷 by @zoeghertner
Now, more than ever, I’m grateful for my right t Now, more than ever, I’m grateful for my right to vote, and you can bet your 🍑 I voted for #bidenharris2020!

I’m going to be quiet on the feed for the rest of the week to make space for rest and self-care. Next week I’ll be back here to share my normal content.

Until then, go vote!

graphic by @madebyeli 

#rockthevote #votesaveamerica
Stop 🛑 waiting until the perfect moment to show Stop 🛑 waiting until the perfect moment to show up and start working toward your goals.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As a perfectionist and a painfully indecisive person, I've spent so much time waiting. Waiting for the perfect idea, for the perfect time to post, for the perfect design, for the perfect collaboration, for the perfect offer, for the perfect audience.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Does that sound like you?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Are you stuck in a holding pattern, waiting for everything to be just ✨ right ✨ or perfect before you take action?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Be honest... how's that working out for you?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let me give you some tough love, friend. If you want to grow your business, get those dreamy clients, make consistent sales, and hit your goals... you can't sit around waiting for perfect. 🙅🏻‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Listen, I've been there. But if you want your business or your blog to look like hers then you have to do SOMETHING. You have to start right now... show up today for your audience. And then again tomorrow. And then the next day. Share your new piece of content, show off your latest offer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 Stop hiding and waiting for perfect before believing in yourself enough to make things happen for you. 👈🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You're worthy of everything you dream of and so much more, so let's start doing what it takes to get there!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#wearethecreativeeconomy #createyourpurpose #creativecultivate #fempreneur #womenwithaplan #businessownerlife #herestothecreatives #sayyestosuccess #hustleandheart #findyourflock #thegramgang #hersuccess #dreamersanddoers #createalifeyoulove #calledtocreate #creativeentrepeneur #creativebiz #creativepreneurs #createlounge #thecreativegrid #savvybusinesswomen #intentionalbusiness
THE SECRET TO GROWING YOUR BRAND IS…. 🤫 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏽 PAUSE! Save this post for later so you can come back to it!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want to keep growing your brand, the secret is that you have to keep showing up for your people. How? Well…⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Show up as the expert you are⠀⠀⠀⠀⠀⠀⠀⠀⠀
Make sure you’re mixing in content related to your products and services with the personal content in stories + on your feed.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Create more Pinterest graphics⠀⠀⠀⠀⠀⠀⠀⠀⠀
The queen of Pinterest @meaganawilliamson has shared the fresh pins are proven to work the best on the platform, so create new graphics for your posts and get them on Pinterest!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Grab attention on Instagram⠀⠀⠀⠀⠀⠀⠀⠀⠀
The algorithm rewards you when your people engage with your content (saves are the best right now) and stay on the app. Grab attention, and get your audience engaged. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Highlight your freebies⠀⠀⠀⠀⠀⠀⠀⠀⠀
Want to know why your lead magnet isn’t working for you? Because you’re not promoting it. Make it a habit to share your freebie at least 4x per month on Instagram, and create pins for the landing page.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Improve your SEO⠀⠀⠀⠀⠀⠀⠀⠀⠀
Search Engine Optimization is a long game, but it can pay off for years if you take the time to work on improving it for your content now. Check out @mariahmagazinestudio for all the SEO tips.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Launch your offers⠀⠀⠀⠀⠀⠀⠀⠀⠀
I won’t lie - this year has felt totally weird when it comes to launches. I’ve launched 2 products this year, and they went better than I could have imagined. So it’s time to launch 👏🏼 the 👏🏼 dang 👏🏼 thing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What do you need to work on now to grow your brand? Share in the comments! ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#wearethecreativeeconomy #createyourpurpose #creativecultivate #fempreneur #herestothecreatives #sayyestosuccess #hustleandheart #findyourflock #therisingtidesociety #bloomyellow #intentionalbusiness #creativeatheart
When I set out to create the June theme, I started When I set out to create the June theme, I started thinking about what bloggers, specifically want to accomplish with their site and what they'd need to accomplish that.
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I know most bloggers are trying to earn an income through sponsored posts and ads, and to do that you need a certain audience size and page views.
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Let's talk about page views specifically. One way to increase views is to work on keeping your audience on your site longer by making relevant content easy to find.
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You can make relevant content easy to find by:
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1️⃣ Showing related posts at the bottom of your individual blog posts. Most of my themes automatically have this feature built in, but I also like the Related Posts for WP plugin for this!
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2️⃣ Linking to related content within your blog posts. If you're working on seasonal content right now, think about how you can link back to some of your Fall or Winter posts from last year in your new blog posts.
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3️⃣ Add a link to your categories to your menu or your sidebar. This will make it super easy for your readers to click through to a category they want to see more about - like chicken dinners or cool weather outfits.
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4️⃣ Swap out your featured content. Another thing you can do is show off your seasonal content in featured areas on your site. If you're a craft blogger, maybe over the next month and a half you link to Halloween-themed crafts with kids.
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Which one of these things do you want to improve or implement on your site? Tell me in the comments ⬇️
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#bloggersgonnablog #bloggervibes #bloggersgetsocial  #bloggerstribe #bloggerdiaries #theblogissue #blogginggals #blogandbeyond #thecaptionclub #shinyhappybloggers  #theuncoolclub #creativegalgang #microblogger #bloggergram #personalbranding #gritandvirtue #createcultivate #colorjoystock
GIVEAWAY CLOSED: The winner is @ramblingrose.farmh GIVEAWAY CLOSED: The winner is @ramblingrose.farmhouse! It’s here, it’s here! No, I’m not just talking about October or Fall (two of my favorite things). Today I’m celebrating the launch of a brand new theme: June 🎉🎉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Even better? Because this is the first new theme to hit the shop in over a year, I’m giving away a FREE copy of this design bundle (the theme, Pinterest, and Instagram templates).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To enter, first make sure you’re following me @codedcreative, then…⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. Like this post, comment, and tag a friend that you think would love the June theme. Each comment and tag is an additional entry.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. Share this post on your stories and tag me! This is worth TEN extra entries!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The giveaway closes on Sunday night at midnight EST.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re itching to get the theme right now, head to the link in my profile (or go to codedcreative.co/june) to learn more, check out the demo, and purchase June for your site today!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So you want to take your blog from hobby to money So you want to take your blog from hobby to money maker.... raise your hand if that's you right now... 🙋🏽‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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At some point every blogger faces the decision to keep blogging for fun or to turn your blog into a money making brand (not that doing that isn't fun though).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Making that transition from hobby to brand can be a bit confusing. Here are a few quick ways you can start working on that transition:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Decide how you want to monetize. There are so many ways you can do it - from ads to digital products and more. Think about what makes you excited and what you feel comfortable doing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ Create a content strategy. What do you want to be known for? Don't forget to include your audience - what do they want to see more of? If you don't know, ask them!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ Consider your brand + blog design. If you've been using a free design, it's time to consider working with a designer or getting a premade look for your site!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Taking your blog more serious and turning it into a money making brand can be overwhelming, but start slow and with intention and you'll be more successful along the way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#alifeofintention #authenticliving #wholeheartedliving #pursuewhatislovely #createyourhappy #theeverygirl #theeverydaygirl #bloomyellow #seizetheday #darlingwomen #bloggingforbusiness #9tothrive #seizetheday #darlingwomen #sayyesstosuccess #makeithappen #dowhatyoulove #gritandvirtue #womenwithambition #createcultivate #makersmovement #handsandhustle #calledtobecreative #creativepreneur
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