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October 9, 2019 · passive income

The Questions to Ask Yourself Before Selling Digital Products

Over the past couple of weeks I've been talking about how lifestyle bloggers can monetize their blog, specifically by creating digital products for their audience. Today I'm giving you five questions to ask yourself before moving forward with creating and selling digital products to your audience.

Over the past couple of weeks I’ve been talking about how lifestyle bloggers can monetize their blog, specifically by creating digital products for their audience.

Digital products are definitely one of the easier ways for bloggers to start generating income, but there are some important things to know before you list your first product for sale.

Today I’m giving you five questions to ask yourself before moving forward with creating and selling digital products to your audience.

What’s the goal for creating your product?

This is a really important question to ask, and it’s the first one I want you to consider.

You don’t want to start your blog just to make money, but let’s be honest, when you’re creating a digital product (regardless of the type), it’s okay to say you’re doing so to earn a little extra income.

However, it’s also important to remember how you’re helping your audience. For example, maybe through your digital product you’re teaching them something that will improve at least one area of their life.

Instead of focusing just on the income, remember that ultimately you’re helping your audience, so you want the product to be valuable and truly helpful not just something to help you make a quick buck.

Asking yourself this question is also going to force you to think about how this product comes into play with the rest of your brand and your overall goals.

Do you want to expand your blog into more of a lifestyle brand? Do you want to turn your blog into a business? Would you rather it just stay a hobby?

These things will help guide you in many decisions that you’ll have to make when preparing to create your first digital product.

Have you validated your idea?

I’m talking about this more next week, but it’s really important that you validate your product idea before just creating it.

You don’t want to spend hours upon hours creating a product that your audience won’t buy. This is why it’s so important to survey your audience before choosing your topic or pre-selling your product before creating it.

So how can you validate?

Start by sending your audience a survey and ask them what they’re struggling with around your niche. This will keep you from assuming what they’re struggling with and will help you decide on the topic of your product.

You could also put a poll on Instagram and ask people to click ‘yes’ or ‘no’ if they’d be willing to buy a product from you teaching them your topic.

Once you’ve decided on your topic, you could email or DM some of your most loyal followers and ask them if they’d be interested in paying to learn about the topic of your product. If you’re not familiar with pre-selling, then I highly recommend doing this to help validate your product.

Where will you sell your product?

Once you’ve decided what you’re selling and you’re confident people are going to buy it, it’s important to think about where exactly you want to sell your product.

I typically recommend selling your product straight on your site, and the benefit of this is that you’ll get the most amount of income from your product.

There are tons of other platforms, though, where you can easily list your products for sale:

  • Creative Market
  • Podia
  • Gumroad

When deciding where you want to sell your product, think about the pros and cons, the tech setup, and so on.

Related: How to Setup a Shop With WooCommerce On Your WordPress Website

What will your product launch look like?

Launching your product can be as simple or as complicated as you make it.

Creative business owners like myself typically put a lot of work and thought into launching anything, especially digital products. However, it really boils down to teasing your audience that the product is coming and then officially making your product available for purchase.

The tease

When you’re ready to start teasing your audience, share with them that you’re working on something new. You can give away a small preview of the product as a freebie to get people on your email list.

You can also create content around the basics of your content (like the why). Having that content on your blog will be great because once the product is live you can go back and add a link to your sales page in those blog posts.

The launch

When you’re ready to actually launch your product, tell your email list first about your product being available. You can also do a quick 24-hour sale to celebrate the launch. Be sure to share on Instagram as well. Record videos of yourself talking about your product and link to your sales page in your bio link.

Another great idea when you’re launching your product is to have launch cheerleaders to help promote it. This could be your best blog friends or some of your audience members. You can give them graphics to help promote the product on social media. You could also give them early access to the product so they can review it.

Do you need help creating the product?

I’m going to be sharing some steps to take to create your product next week, but I want you to ask yourself if the type of digital product you want to create is going to require you to get help creating it.

This is important because you don’t have to do everything alone, and you might not be able to. In fact, getting help with the design or video editing, for example, can actually take your product to the next level, making it look more professional.

You might consider hiring someone to help:

  • Layout your content for your ebook or printables
  • Edit your mini class video
  • Create promo graphics for Instagram + Pinterest for your launch

Ready to create your first digital product?

Good news! Next week I’m sharing my roadmap for creating your very first digital product. In the meantime, let me know on Instagram the type of product you’re thinking about making for your audience!

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I'm Kory, the color and design loving gal behind Coded Creative. I'm ready and excited to help you create a beautiful and strategic design for your blog and business.

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Instagram post 2195312363377725271_3608350386 One of the most common places on websites to be forgotten are the portfolio and testimonial sections. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I generally looove this time of year. There’s something so fun about sitting down and creating a plan for the next year.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These different pages and content locations that I’m covering are the ones that are usually the most forgotten (or purposefully ignored… I see you avoiding rewriting your About page 😬).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Head over to the link in my bio to read this week’s blog post, and be sure to come back and let me know which place is going to be your number one priority to update before 2020!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Instagram post 2190933456180290271_3608350386 Have you started your 2020 planning yet? If you have, I’m willing to bet you’ve considered whether or not you need a new website design for the new year. Maybe you’ve even decided that it’s time to give your website a fresh ✨ look.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Before you pick a designer or start looking for a theme you can purchase, you have to know the style that you’re looking for with your site. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you don’t know what style you want, you’re likely going to end up changing your design more often until you find something you really like.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A great place to get started is by collecting inspiration on Pinterest. Most designers are going to have you do this anyway, so even if you’ll be hiring out for a custom design, this will be beneficial. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All you have to do is create a new board and just fill it up with things that speak to you. This would be fonts, colors, photography, other designs, etc. Once you get 20-30 pins on your board, you’ll likely start seeing a pattern.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I love doing this when I’m starting on a new design!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Instagram post 2190238877204432961_3608350386 LAST CHANCE // When I started my very first business online, I was still a student in college. Two years later I had the scariest decision to make as I graduated: do I go the traditional route and get a "normal" job or do I go all in on myself and trust that this whole working-for-myself thing will work?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You've already taken big action by connection with me here, and so have hundreds of your peers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now is the time to invest in yourself, your business, your brand, so you can finally start taking action and showing up confidently in 2020, making it easier to hit every single one of your goals.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You loved it so much you couldn't wait to show it off with your followers and friends. You loved it so much that you were excited to spend time creating content and sending people to learn more about what you do. You loved it so much that you confidently sent your potential clients + customers straight to your URL to book their project or buy your product.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That means you can spend the final days of 2019 setting yourself + your business up to hit all of your goals next year with ease.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This sale is ONLY live for a few days, and it won't come back around for a while. So, what are you waiting for?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Head to the link in my bio to shop the Black Friday sale!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Instagram post 2186645695334154352_3608350386 'Twas the night before Thanksgiving, and all through the house... Oh wait, wrong holiday 😅😜⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But seriously... the day before taking off for a holiday can be STRESSFUL. If you're anything like me then this week has been crammed with getting as much work done as possible so you can fully enjoy a work-free weekend.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you didn't get it all done, take a few minutes today to set yourself up for success next week - you know when things are crazy because now it's AFTER a big holiday.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How can you do that? Go through your “master” to do list and schedule your tasks throughout the week for next week. This could be in Asana, Trello, or a physical planner.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Once you get all of your items laid out for the week, prioritize them! When you sit down to work on Monday, what's going to be the most important task for the day? Make a note of that for yourself, and then do the same for the rest of the week.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Knowing exactly what you need to get done each day and the priority of your tasks is going to help you feel much more relaxed when you get back to work after taking the rest of the week off. You won't sit down to work on Monday feeling panicked because "everything" has to get done right away.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want more tips on how I get stuff done and stay productive, head to the link in my bio to go to my blog and look for my 5 Secrets to Getting Stuff Done post (or go to codedcreative.co/getstuffdone).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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P.s. Be sure to check this space tomorrow, because the Coded Creative Black Friday sale officially goes live at 4pm EST on November 28th!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#freelancingfemales #ladypreneur #creativeatheart #dreamersanddoers #findyourflock #bossbabelife #becomingboss #workfromwherever #beingboss #thefutureisfreelance #womenownedbusiness #femalebusinessowner #buildyourbusiness #savvybusinesswomen #soulpreneur
Instagram post 2185890202911103165_3608350386 I realized that I've been doing a lot of behind the scenes prep for Black Friday, but I haven't really told you guys about what's coming 🙈⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you've been following along here and you know that you're ready to show up confidently and hit your business goals in 2020, then mark your calendar!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ The Coded Creative Black Friday sale officially kicks off this Thursday at 4pm EST! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I won't spill the details just yet (though email subscribers already know 😉), but this is the biggest sale of the year and it's on everything in the shop. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And best of all? If you're on my email list, you can get an additional discount for your entire purchase.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want to learn more and be the FIRST to know when the sale goes live, be sure to head to my profile and join my email list!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#creativeatheart #dreamersanddoers #findyourflock #bossbabelife #workfromwherever #beingboss #thefutureisfreelance #womenownedbusiness #femalebusinessowner #createcultivate #herestothecreatives #creativebizowner #createlounge #mycreativecommunity #theleaguewomen #bossladymindset

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