A while back we wrote about why it’s important that you do an actual launch for your blog, rather than quietly releasing it out into the world. The two of us have experienced starting blogs both with and without launches, so we’ve seen how worth it launching can be.
But what about after your blog is launched? What’s left to do other than write posts here and there?
To help you keep the momentum going, today we’ll talk about 5 things to do after you launch your blog.
1. Keep promoting
After a launch, it’s tempting to let yourself fade out of everyone’s mind. This can be a mixture of not knowing exactly how to continue promoting and being nervous that people won’t like (or care about) what you have to say.
If you find yourself worrying about the latter, just remember that you started your blog to be seen and heard. You have a purpose and know what you’re doing (at least just as much as the rest of us). Don’t let the voices in your head stop you now!
But if you’re feeling stuck because you’re not sure what to promote, continue publishing new content that you can share regularly and use a tool like SmarterQueue (affiliate) to continue promoting content you’ve published in the past.
2. Publish content regularly
We just mentioned it, but don’t stop publishing content after you’ve launched. If you don’t like promoting the same post constantly for more than a week at a time, start by publishing one or more posts per week until you’ve built up a good library to pull from. You can always slow things down a bit after that!
Krista here! When I started my blog, I was publishing posts once per week or more and I kept that up for over a year and a half. At that point I started seeing less return on each new post, since people were spending so much time on old ones, so I cut it down to once every-other week.
When you start running out of topic ideas, try a few of our favorite strategies:
- Search in Facebook groups for questions related to your niche
- Look at which of your past posts are most popular and go into more depth
- Ask your audience (even if it’s just a few social media followers) what they want to learn more about
3. Don’t forget who your audience is
While you’re publishing new content, promoting it, and growing your social media following, always remember who your audience is.
It’s easy to fall into the trap of writing content for our peers, rather than our actual audiences. For example, I see a lot of designers writing posts on how to design, when really their audience wouldn’t be interested in those posts.
Always consider what struggles and questions your audience has and keep those things in mind for everything you do.
4. Make connections
It might not sound that helpful, but making connections was the single most important thing I did when launching my personal website. Without the people I met, collaborated with, and helped promote, I wouldn’t have seen the growth I did nearly as quickly.
Making connections doesn’t have to (and shouldn’t) feel gross. Don’t send cold emails to people you’ve never met asking them to promote you. Instead, start commenting on their social media posts and sharing their content. From there, you can take it to email.
In fact, that’s how Kory and I met! We first ran into each other on Twitter where I was sharing her posts quite a bit. Eventually I reached out to ask if I could feature her in a blog post and from there I was on her mind when she went to form a mastermind. Now here we are running a business, podcast, and Facebook group together!
5. Work on things you didn’t have time for before the launch
In our Launch With A Bang workbook, we have a section with a long list of things to have ready before you launch. However, we also point out that we don’t want you putting off a launch because you didn’t have time to complete everything.
Once you launch, don’t forget about those things you were hoping to do, but didn’t have time for. Things like adding a Resources page, building in special features, creating a content plan, or starting a newsletter. All of those things can help move your business forward and even though you might not feel quite as motivated as you did when preparing for the launch, don’t let that stop you.
How can you keep moving forward?
Take a look at the 5 things we went over today and put at least one into action this week to keep your blog moving forward, even though your launch is over. Whether it’s making a promotion plan, writing more content, going back and remembering what types of things your audience wants to learn, or making new connections.
If you haven’t quite launched yet or want to know what things you can go back and do even if you’ve already launched, check out our Launch With A Bang workbook. We cover everything from brainstorming blog topics to creating a launch plan that will get you noticed. Click the button below to learn more!