This year has sort of been a year of Pinterest here at Coded Creative. You see, earlier this year I launched the Pinterest templates in the shop and then since summer I’ve really been putting a lot of focus on growing my community on Pinterest and expanding the reach of Coded Creative.
Why I have been putting so much energy into the platform? Because Pinterest is a great way to (sort of) passively grow your brand. Yes, it takes work and strategy, but it’s also a platform where you could make the biggest impact in things like growing your email list and generating sales.
But here’s the thing: Pinterest is such a visual platform that to really see results you not only need a well-thought out strategy behind what you’re doing but you also need beautiful graphics.
I know that not everyone feels confident in creating their own graphics for Pinterest, so today I wanted to share a few quick steps to creating standout graphics.
I’m showing off customers using the Coded Creative Pinterest templates in this post. If you see a design you like, be sure to head over to the shop to grab your set!
1 | Start with the right size
It’s pretty well known that the standard ratio for a graphic for Pinterest is currently 2:3. That means that vertical graphics work best. Although super tall pins used to be super popular on Pinterest, they don’t work quite as well anymore.
As for a specific size to create your graphic, since Pinterest follows a ratio there’s not one standard size per se. I tend to design all of my graphics for Pinterest at 735px wide by 1102px tall, which is the size that Canva uses for Pinterest.
2 | Create an eye-catching title
Have you ever noticed that when you’re scrolling on Pinterest only certain graphics or text stands out to you. Part of this is the design of the pin, which I’m talking about in a second, but another part of this is the headline.
When you’re creating your graphics, you want to think about what you want to stand out as someone’s scrolling on Pinterest. This plays into what you name your blog posts, obviously, as well as SEO. When you’re naming your posts consider creating a title that will stand out.
For example, which one of these titles sound better:
- How to Launch
- How to Launch Your First Online Course in 60 Days
You’re obviously more likely to click on the second title because the first one is too vague.
I love how The Edit Effect makes their headlines clear and concise so they’ll grab attention of anyone scrolling who could be interested in their topic.
3 | Use your secondary header to give more information
When you’re creating your Pinterest graphics, using secondary text is totally optional. However, it’s a great idea to include it on your pin so you don’t have to cram everything in your headline. The secondary header is a great place to quickly expand on what your content is covering.
For example, in the pin below from The Content Boss, the first text that’s obviously going to stand out to you is the header, “The Easiest Way to Sell More”. That’ll probably catch your eye when you’re scrolling on Pinterest if you sell something.
Once that title catches your eye, you might think to yourself “Ugh, I hate selling!” then you read the secondary text, “without feeling sleazy”, and feel excited at the idea of trying something new to increase in your income.
The important thing to think about when using secondary header on your graphics is that you want to give enough information in your title because you want your graphic to stand out and get the attention of the people who need to see it. I love to use the secondary header to give a peek at some of my main points in my blog posts.
4 | Put your brand colors + fonts to work
Regardless of whether you make your own graphics or buy templates, use your brand guidelines to help build brand recognition with your audience and community online.
I love how Let’s Talk Lady Biz uses her branding on these templates for her blog posts and new podcast episodes.
I do want to add a caveat here, though – it’s okay to stray from your existing branding on some of your graphics. It’s recommended right now that you create anywhere from 5-10 graphics for your new content, and creating a few different styles is a great way to attract different people to your content.
I usually create a couple of graphics with my branding, and then I play around a bit with fonts to create a couple more.
5 | Add your brand name, logo, or URL
In addition to using your fonts and colors to build brand recognition, you can also add your actual brand name, logo, or URL to your Pinterest graphics.
This is a pretty standard practice, but do I think it’s a must have? No. When I scroll through Pinterest the majority of brand names or URLs are too small that I’m not noticing them right away or can’t read them anyway. Generally I can spot a pin from a brand I recognize by the colors or photo used.
However, I think it’s great to include something with your brand name on the pin. Unfortunately, there are some problems with graphics getting stolen and used to link to completely different content. I’ve actually had a pretty well known company do this with graphics to my personal site (facepalm!).
Having your brand name or logo on your graphic is a great way to point someone in the right direction if that happens to you.
6 | Show off your freebie
Pinterest is great for growing your email list because you can focus on driving traffic to your opt-in freebies. For example, if you have blog posts that have a freebie that go along with them, show whatever you’re giving away on your graphic.
I love how Jenna Kutcher does this with her graphics. She’s not just showing off the freebie, but she’s also making it nice and clear with her secondary text that it’s a free guide that goes along with the post.
You can also create pins for landing pages you’ve created for your freebies. I’ve only done this a few times, but it’s something I’m excited about doing more of in the future.
7 | Use a relevant stock photo
Here’s something you may not realize: Pinterest is a visual platform. Okay, obviously we all knew that! When I think of visuals I immediately think of photography, but I have a decent number of pins that have performed pretty well with no image at all.
Graphics with images just seem to stand out more on Pinterest, though. There’s no denying it: gorgeous photos just catch our eyes more than a standard graphic with a plain background color.
When you’re choosing images to go on your graphics, try to choose a photo that’s relevant to the title of your blog post. This is especially important if the image is going to be dominant or not covered up in your graphic like in the example below from With Hannah Murphy.
Ready to go create standout graphics?
Hopefully these tips help you get started in creating beautiful graphics that will stand out on Pinterest. If you’re stuck with your graphics, head over and check out the Pinterest templates in my shop. Templates are a great way to quickly create beautiful graphics without stress or frustration.