We’ve been talking a lot recently about branding: from why a professional design is so important and the steps to take before you rebrand, and hopefully you’re feeling more prepared to take on the task if you think it’s the right time to refresh your branding. However, after we’ve talked about those things, the question then turns to what about after you’ve rebranded?
Kory here! Once you’ve done the hard work of building your brand on your own or by working with a designer, you want to make sure that you can continue growing it with purpose. It may seem overwhelming to think about how to keep building on your brand after such a major undertaking, but today I’m sharing 4 simple ways you can do exactly that.
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Create a brand style guide
After you’ve rebranded, the most important thing that you can do moving forward is making sure that everything you create matches your new branding. Your brand style guide will be the referencing point you need to do that. Having this style guide will help you avoid creating things, like graphics, that don’t match or are too trendy.
If you worked with a designer to create your new branding, then you should have gotten one of these at the end of the project. However, if you rebranded all on your own (major props!), these are pretty easy to setup in Canva or Photoshop. When you’re creating your brand style guide, you want to make sure you include things like:
- Your logo
- Color palette
- Fonts (Heading and body fonts)
- Visual inspiration
Once you’ve created your brand style guide, it’s important to keep it handy in an admin folder on your computer or somewhere like Google Drive. This will make it even easier to find when you need to reference it regardless of where you’re working from.
If you’re not sure where to begin with your brand style guide, download our free PSD template below to get a starting point!
Create templates for graphics + content upgrades
Similarly to creating your brand style guide, creating templates will go one step further in helping you make sure that what you’re putting out matches that new branding you worked so hard to create. Not only are templates a good idea to have to maintain brand consistency, but that consistency also makes an incredible first impression on your readers and new visitors leading them to trust you sooner.
Depending on what you use in your blog posts and how many places you promote your brand, it’s a good idea to consider creating the following templates:
- Blog post graphics
- Pinterest + Instagram graphics (for posts and any other promo materials)
- Newsletter graphics – don’t forget your header graphic
- Facebook Group cover + prompt graphics
Before you get started, though, be sure to take a look at the different graphics and materials that you post or send to your audience so you can get a clear idea of all of the different templates you need to have. After you’ve created your templates, be sure to store them in the admin folder with your brand style guide to stay organized.
Update graphics throughout your brand
It’s expected that everyone online will rebrand at one point or another, so it’s not a surprise to most people if they see one graphic on Pinterest but something a little different once they click through to read the post. However, to help avoid any brand confusion that may happen, most people like to update old graphics on their site, particularly in blog posts. This can take a lot of time (trust me, I’ve done it myself), but it’s a great excuse to get your old posts recirculating on Pinterest. Think about it: once you’ve rebranded the graphic, why not reschedule the post to Pinterest?
To keep this task from being too overwhelming, be sure to use your new graphic templates as a starting point. This should speed up that end of the process significantly. The other thing you can do is start with your most popular posts and then move on to updating graphics for the rest of your posts when you have more time. This is exactly what I did, and while I still don’t have all of my post graphics matching my newest style, the most important ones do.
Take or buy new photos to match your brand
It’s highly likely that you’ve been using photos on your website and on social media to help promote your brand. Now that you’ve rebranded, it’s a great idea to extend that new look to your brand visuals. For example, you’ll definitely want new photos if you’ve completely changed the colors of your branding.
If you take your own photos, consider getting new props and begin taking new photos so you can build up your library of images. This may take a while, so don’t pressure yourself to get a whole new image library done in a day. If you like to use stock photos instead of taking your own, it’s time to start looking for photos that represent your new brand. Obviously keep an eye out for photos that will work well with your new colors, but don’t forget the overall vibe of your new brand as well. For example, you don’t want anything too elegant if your brand is pretty laid back.
You’re all set!
Once you’ve done these things, you’re already on your way to building and growing your new brand with purpose. The good news is that while it was hard work to get everything up-to-date, your branding is likely stronger, which means you’ll be able to grow even quicker.