One major thing that plays a part of your branding is obviously your graphics. These are what people are going to see on social media, click through to start checking out your blog, and hopefully learn to recognize what your graphics look like. The problem is that most people don’t feel creative enough to make their own graphics, so they turn to one of our favorite resources, Canva, to make blog post and social media graphics.
Kory here! There’s absolutely nothing wrong with using Canva to create your graphics. In fact, I used it myself a few years ago to try to speed up creating graphics while on the go. The only downside of using this tool is that often times people use the same templates as everyone else, which means their graphics become cookie cutter. It’s hard to know who the graphic belongs to when everyone is using the same style.
To help you avoid this so you can continue to strengthen your brand, today we’re sharing how you can use Canva to create unique social media and blog post graphics.
Setting up your brand elements in Canva
The first thing you’ll want to do is make sure that you’ve set up your brand elements in Canva. This does require the Canva for Work upgrade, not just the free version, but we highly recommend making this investment once you’re ready so you can make your graphics truly unique and on brand.
As you can see in the screenshot above, I’ve set up the Coded Creative brand in Canva here by setting our brand colors, uploading our brand fonts and applying them to the three different styles, and I’ve also uploaded two different versions of our logo.
This step is important not to skip because it speeds up the process of creating graphics since you can simply select the Heading style and automatically get the right font or load in a color or logo without having to hunt down your Hex code or logo file every single time you need to do this.
Create your graphics and templates
In the video below, I’m walking you through the exact steps I would take if I were create two unique graphics for the Coded Creative brand. The idea is not necessarily that you’ll copy what I’m creating (remember, you want something unique for your brand), but to show you how you can start from scratch to create some cute and on brand graphics.
If you’re feeling overwhelmed at the idea of creating your own graphics, check out our Bloom theme, as it comes with 3 Photoshop templates for blog post graphics that you can use with all of your blog posts!