A common concern for a lot of bloggers and business owners looking to get a professional-looking site on a budget is that WordPress themes can look pretty generic or just like someone else’s website. The truth is, if you grab a theme and don’t put any extra time into the initial setup, you can fall into the trap of looking just like everyone else.
But we don’t want that and it’s easy to avoid, so today we’ll go over 4 simple ways to make your WordPress theme look unique.
Change up the colors
Perhaps the most obvious of our 4 tips is to change the colors of the theme to fit your brand. Any good paid theme will allow you to customize the colors, so when you get yourself setup and install your new theme, take the time to make some updates, rather than sticking with the defaults.
If you have your own logo, pull colors from it. If you don’t have a custom logo, do some research to find what colors your audience will be drawn to (that you still enjoy), and use those. You can always make updates down the road!
Changing up the colors is a great way to make yourself stand out right away.
Just as important as using your own colors is using photography that fits your brand. Avoid using any photos that came with the theme or options from free stock sites. If you have a little money to invest, find photos that fit your brand, take your own, or work with a photographer for custom options. Ericka did a great job with using her own photography on her Dulce Earth website to make herself stand out, using our Market theme!
Update the fonts
If you’ve got an eye for fonts and your theme allows it, don’t be afraid to change the default fonts that come with the theme.
To keep things from getting messy fast, only use a couple different fonts and do direct swaps for the fonts used in the theme. For example, if Open Sans was used for the body font, headers, and menu and you decided to use Lato, keep Lato to the body font, headers, and menu as well.
Get creative with widget areas
The last thing you can do that will make a huge difference is to get creative with your widget areas. If the theme you purchased has an About section, email opt-in, and Instagram section in the footer, don’t be afraid to get creative and include items that fit your blog or business better.
For example, our Olivia theme demo shows 3 menu sections and an Instagram widget in the footer. Kory uses Olivia on her website and got creative. Instead of including those exact sections, she has a mention of her Facebook group, one menu, and a larger Instagram section.
How can you make your theme look unique?
If you feel like your website is looking pretty cookie-cutter, take a look around at the options you have for colors, fonts, and widget areas and see what you can customize to be unique to you. Also consider finding some photography that’s the perfect fit for your brand to really make yourself stand out.
If you’re looking for themes that are nice and easy to update with the things we’ve talked about today, head over to the shop or check out our free 3-day series on finding the perfect WordPress theme for you!