There’s a lot that goes into making a website for a creative business and it can feel almost impossible to know where to start. Instead of feeling like you have to have it all before you launch or can be taken seriously, take some time to prioritize and set up the things you really need.
To give you a hand, today we’ll go over what you need on your creative business website to get off to a strong start.
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Clear information about what you do and who you do it for
This one might seem obvious, but there are so many small business owners out there who don’t make what they do completely clear on their website. Making it 100% obvious will help you catch the attention of the right people right away without making them work to understand what you’re all about.
This includes both a basic understanding of what you do as well as the ultimate purpose behind it. If you’re a copywriter, how is that benefitting the people you work for? Why should they care?
Dig deeper to help your potential clients and customers feel connected and like they could truly benefit from the work you do. Doing so will even help you stand apart from all the competition out there!
Professional look + consistent brand
Next comes having a professional looking website and consistent brand. Now, you might hear some people saying that the way your website and brand looks isn’t as important as the work you do. While this may be true, you’ll find potential clients and customers trusting you a whole lot more quickly if you look like the professional you are.
Having a website and brand that really stands out to them will also help them be drawn in and feel connected to what you and your business are all about.
For example, say you’re a business coach and a potential client lands on your site for the first time. They are immediately drawn in by your welcoming and consistent colors, a reassuring message, and a personal-sounding written voice, and a website that shows them you value your work. That’s the kind of experience that will draw people into your website, ready to learn all they can about what you have to offer.
Not feeling great about the current look of your brand and website? Check out our free 3-days series to help you choose the perfect website template!
Headshot + a little about you
If you don’t have a picture of yourself on your site, you’re missing out on clients and customers. Even if your copy is perfect and your brand is beautiful, humans are visual. The best way you can build trust quickly is by letting them see your face.
I know it can seem scary. Heck, my first two websites didn’t have a single picture of me, but it’s worth it to get over the initial discomfort and make that connection.
Along with your headshot, include a little information about you on your About page. You don’t have to go into your life story, but don’t let your About page feel like a sales page. Have a paragraph or two about yourself and what you’re hoping to accomplish with your business to help people feel connected and know you’re a real person.
A way to stay in touch
Next, make sure people aren’t going to find your website, fall in love, and then disappear, never to be seen again. If you don’t have a way to stay in touch with the people that find you, there’s a good chance that will happen over and over again. And with how difficult it can be to draw new visitors to our websites, we definitely don’t want that!
Keeping in touch is as easy as putting an email opt-in form on your website. That way, people who like what they see have the option to sign up for updates, freebies, or whatever else you want to offer them. From there, you have the freedom to contact them as often as you like. Here at Coded Creative, we like to send our email list exclusive content once per week to keep in touch.
If you’re not sure how to add opt-in forms to your website, we’ve got a quick tutorial for those of you using WordPress with either MailChimp or ConvertKit!
Portfolio + testimonials
Now that people understand and value what you do, feel a personal connection, and can stay connected, it’s time to show off some of your past work. Now, if you don’t have any there’s no reason to worry. But if you do, it’s a great way to get people even more excited about working with you.
Letting a potential client or customer see the great work you’ve done for someone else along with the excitement in a testimonial will encourage them to trust that you can do the same for them.
But don’t get carried away here. In your portfolio, only show off your best work that’s a good representation of what you want to be doing.
What are you going to add to your website?
After going through today’s post, what do you need to add to your website? Or if you haven’t launched yet, maybe you can swap out a couple of these things with some less-important tasks that have been on your list.
Whether you’re looking to launch or relaunch, it’s important to go in with a plan. Grab our Launch With A Bang workbook to decide what exactly is important for you to have ready before your launch and create a personalized schedule to help you get it all done.