When it comes to promoting your content, the most obvious way to get it out there is by using beautiful graphics and posting them to various platforms. From your own website to Pinterest, Instagram, Facebook, and YouTube, and more – there’s a never-ending list of ways you can promote your content once you’ve created it.
The problem, though, is that most people (maybe you, too?) aren’t super comfortable with design. That’s part of the reason Canva has become so incredibly popular. It takes the guesswork out of designing graphics and makes it super simple for literally anyone to create graphics that’ll do the work of promoting their content.
So today, I wanted to break down 4 important ways you can use design templates to start promoting your content, get more eyes on your site, and (hopefully!) turn those views into more money for your brand.
Create more Pinterest graphics
Last week I did something a little crazy and I started a fresh Pinterest account – this time for Coded Creative. I was determined, that even though I was starting from scratch, I’d be able to grow the account and help grow this business in the process.
While I was doing research on how the heck to really get my Pinterest game going again, I stumbled upon this blog post from Meagan Williamson where she shares that her number one Pinterest tip is to create multiple graphics for your content. Such a simple tip, right?
A great way to easily create a variety of branded graphics for Pinterest is by using a set of templates so that you can easily pop in your text, a new photo, and send your graphic on its way into Pinterest. You make it even easier on yourself by using templates from one specific set because you can assure that even though they have different designs they’re still created to work for the same brand.
Highlight your free downloads
When you’re trying to grow your email list, it’s a no brainer to create some sort of freebie (similar to the one in this post 😉 ) to give away to your audience. Once you’ve set it up to deliver, though, you want to let your people know that it’s there for them.
Regardless of whether it’s a freebie associated with a specific blog post, a quiz, or a simple workbook opt-in incentive, using graphics will help grab more opt-ins in no time. In fact, my friend Alysha shared that when she started using graphics with buttons instead of boring opt-in forms for her content upgrades she easily doubled her conversion rates and started growing her email list much faster.
Aside from using graphics specifically for your content upgrades, it’s also incredibly beneficial to show off your freebies on your graphics that you show off on social media. This takes someone who’s casually interested in your content and gets them to click over to get more than just help through written text in a blog post.
Get more attention on Instagram Stories
Ah, the platform we’re all constantly trying to wrestle into submission. Instagram is continuously changing, but one thing is clear: Stories are where the majority of people are hanging out. This means that we should all be posting Stories consistently, but it also means that we’re all fighting for attention in the content we post there.
One great way to nail both of those things is by sharing about your new content using a beautifully designed and branded graphic. When you show off a headline on something that’s important to your audience and you do it with a graphic that stands out from just the generic fonts available on there, you make someone stop and want to click over and read your post.
While you can easily use the same graphic you use for Pinterest, why not change it up? Instead of having the same graphic popping up everywhere that people can start to glaze over when they see it, share something different so that it’ll be more likely to catch the attention of your audience and encourage them to take a second to really look at what they’re seeing and click over to read your content.
Show off your main points or quotes
I hate to say this but if you have a podcast or create YouTube videos there’s a lot of content being published through those mediums as well. When you consider that people aren’t going to listen or watch everything you create, it’s important that you don’t just flash a quick headline at them and hope it’s enough to grab their attention.
Instead, another great way to promote your content is by sharing graphics that have a few quick points about what you talked about or that include a quote. This is a great way to quickly spark someone’s interest and make them even more likely to tune into what you have to say. If you need proof that this works, check out the people who have podcasts and how many of them share snippets of their episodes on Instagram Stories.
It’s also becoming more popular for people to include the main points of their blog posts on graphics that they share on Pinterest. I like this idea because you get to show off any unique ideas that you share so someone can’t skip your post because they assume they already know what you’re going to say.
So, how can design templates help you?
Regardless of what type of content you’re creating, utilizing templates can help streamline and speed up your process when it comes to promoting your content. That means getting more eyes on your site, which can potentially lead to more leads (and more money!) in the long run.
If you need a few templates to get you started, be sure to grab 8 of my branded templates totally for free using the link below!