Have you ever taken a look at your Bounce Rate in your analytics? Wait, let’s roll that back for a second. Do you know what a “bounce rate” is? In case you don’t (no judgement from us!), a bounce rate is defined as “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.”
So let me ask you again: do you know what your Bounce Rate is? There could be a variety of reasons that you’d be getting traffic to your site that would leave after only viewing one page, but one of those reasons is that your site… might be loading… slowly.
We all know how frustrating it can be to land on a site and the site take 30 seconds to load. It doesn’t matter if you want to read the content or check out the product, if you get frustrated at the site loading slowly then you’ll likely move on. We want to help you avoid having a high bounce rate due to a slow site, so today we’re sharing four ways to avoid slowing down your site.